Inbound Marketing Blog

Ecommerce The Hubcast HubSpot CRM

Hubcast 175: Snippet Filters, Native Shopify Integration, & Oh - More Product Updates!

By: Carina Duffy May 10th, 2018

Blog Feature

This episode of the Hubcast is brought to you by our friends at Digital Marketer. Also, what’s going on with INBOUND Speakers? Last year, they announced the first wave of breakouts and all of the keynotes and spotlights on April 14, and they still have only announced six speakers total. What’s up with that? NOTE: The day after we recorded this episode, INBOUND released the speakers list! Do you think maybe their ears were burning??

Read More

Ecommerce User Experience Design

Top 13 Reasons Why You Need a Custom eCommerce Website in 2018

By: Jennifer Devitt February 14th, 2018

Blog Feature

If you're in the market for a new eCommerce website, the first thing you need to decide is whether you'll use a premade or a custom solution. Out-of-the-box eCommerce solutions such as Shopify and WooCommerce have a number of advantages, but they don't fit the needs of every company. Although they require a larger time investment, custom eCommerce websites return in the form of greater control, flexibility, and scalability.

Read More

Website Design Ecommerce User Experience Design

5 Ways eCommerce Sites Update Their UX to Get You Buying Gifts

By: Christine Austin December 15th, 2015

Blog Feature

The holidays are finally upon us, and you know what that means; it’s time to start gift hunting.  If you are like me and enjoy avoiding the holiday traffic and crowds, you stay in and do the majority of your holiday shopping online.

Read More

Search Engine Optimization Ecommerce

5 SEO Features Your Ecommerce Platform Needs To Have

By: Carolyn Edgecomb July 23rd, 2013

Blog Feature

Driving customers to your website, is extremely important for an ecommerce business. There's no question that it can be incredibly tiring to find the best ecommerce software for your business. With all of the different choices out there it can be an overwhelming experience. Especially if you're a business owner who isn't entirelysure what you should be looking for in the first place.

Read More

Ecommerce

What is Shopify? Take a Tour of the Shopify Ecommerce Solution

By: Dan Baum August 16th, 2012

Blog Feature

It seems every day in the marketing world there is some new piece of software, a new html code, an even better way to market yourself; there's always something to keep up with, and it can be tough to weed out the boys from the men! Shopify is an example ofa great piece of programming, perfect for all of you e-commerce stores out there. But how do you utilize this great tool? How complicated is it to use?

Read More

Inbound Marketing Ecommerce

How Inbound Marketing Improves eCommerce Sites

By: Bob Ruffolo January 31st, 2012

Blog Feature

Many entrepreneurs often discount the value of inbound marketing and its impact on eCommerce websites. This common misconception couldn’t be further from the truth. Consider the following scenario. A potential customer arrives at your website. The customer adds a product to the cart and proceeds to checkout. While on the

Read More

Ecommerce

Top 12 Ways To Market Your Online Store Offline

By: Andy Scherer August 27th, 2010

Blog Feature

One of the most significant challenges companies face when they implement an online store is converting their storefront foot traffic into online buyers. Companies will typically try a full menu of crazy marketing ideas with nothing but mediocre results. With that said, I want to help you convert that foot

Read More

Ecommerce

How Does an Online Shopping Cart Work?

By: Andy Scherer August 25th, 2010

Blog Feature

So far, in our online store series published this week, you have learned about tools and tricks of an online store as well as the benefits of building an online store either in conjunction with or separate of a physical location. As you probably can imagine, though, when

Read More