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What Is a Content Style Guide? (+ Free Content Style Guide Template)

By: Liz Murphy on July 21st, 2017

Blog Feature

Before I explain what a content style guide is, why it matters to your brand messaging strategy, and how to create one, I need to vent a little bit. When most people look at the internet, they see opportunity. I, on the other hand, often feel like I’m looking out over an unending hellscape of wasted potential. Like a mother, I’m not angry; I’m just disappointed. As if the internet were my second, lesser child who means well… but also still lives in my basement and spends most of their time online, trolling people on message boards about who shot first  --  Han Solo or Greedo. Okay, first of all, it was Han.

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