Every marketer knows social media is one of the most effective ways to expand your reach, connect with your target audience, and grow your business. However, along with everything else in inbound, social media is constantly changing. Just take a look at 2017, for example. In the past year alone, Facebook seduced Snapchat users to Instagram with the addition of stories, the president of the United States took to Twitter to communicate official policy positions in 140 characters (now he has 280, but we’ll get to that), and Apple announced plans to alter the way we interact with our mobile devices. As more and more brands expand their reach with social media, the competition on these channels is increasing and people’s attention spans are decreasing. So, how should marketers adjust their social media marketing in 2018?
Founded in 2009, Pinterest has experienced quick success, and is already considered the third most popular social network behind Facebook and Twitter. Its 48+ million users have helped to generate roughly 25 million unique visitors per month. Pinterest is built on the foundation of quality visual content. And for companies that
Widely considered Google’s answer to Facebook, Google+ has already attracted 400 million users, with over 170 million of those considered active. Google+ offers businesses a great way to connect with their users, much in the same way that they can with Facebook, but with an added bonus. Google+ offers companies
Suit up! If your business is looking to reach out to LinkedIn's 200 million plus users, it will need to be approached differently than other social media sites. Unlike Facebook and Twitter, LinkedIn has a more professional attitude, and should be treated accordingly. Despite this fact, it is still a
With over 200 million active users (and over 500 million registered users), Twitter provides businesses with a great opportunity to reach their customers and increase their leads. Unlike other social networking sites, Twitter limits its users to 140 characters in a “Tweet.” That means that you have a limited
Facebook has over one billion active users and, according to HubSpot’s 2011 State of Inbound Marketing Report, generates the most B2C conversations among all social networks. The odds are that your target market will see your Facebook page at some point in time, and you