The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
We all have belongings we hold onto for way too long; Things that are way passed their prime but technically still function, so why bother replacing them? In high school, it was a pair of shoes for me. Even though my laces were torn and the soles were filled with holes, I’d still put them on day after day. Eventually, I was forced to get a new pair and as soon I put them on, I couldn’t figure out why it took me so long to make the switch. For many of us in the marketing world, our websites are like that pair of shoes. Even though our websites are dated or could be performing better, we’re attached to them. We don’t want to invest in a website redesign -- but face it, you probably need it.
“You learn something new every day.” If you were in our office you’d hear me say that a lot. Whether it is a fun fact about someone, a new skill, or a lesson from your mistakes, you are always learning. In fact, at IMPACT, we encourage all team members to dedicate at least 5 hours to this a week -- so why not take learn something new about my field, design, and development?
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Web animation; A technique that may remind you of early 2000 flash websites and GIFs. I mean who didn’t love looking at pages like the one below? Fortunately, we’ve come quite far from those days. Today, we use animation more strategically; as a way to draw attention, cue, or delight depending on the experience we’re trying to achieve.
Will Rogers, the famous 1930s' actor, said it best, “you will never get a second chance to make a first impression.” Today, you’re not only judged by the first impressions you make with people face-to-face, but also in the digital world. Your website, emails, and social media are all an extension of your company so you want to make sure they all put the best foot forward. According to HubSpot, the homepage is the most frequently visited page on most websites because it’s your site’s oldest link, where most direct visits end up, and the most advertised URL in marketing channels.
With an average of one-third of online activity being spent on video, it is no surprise to anyone that video marketing is one of the biggest channels of distribution for content marketers. Every day, people are watching hundreds of millions of hours of content on YouTube alone. It’s estimated that every minute, 300 hours of video are uploaded to the platform. -- That’s 18,000 hours in one hour. (WHAT?!)
Breaking the bank on Valentine’s day can be quite a challenge to avoid. Depending on your significant other's taste, you might think a bouquet of flowers will cut it, but then you think about purchasing a nice piece of jewelry, and what the heck, why not throw in a dinner date to that fancy restaurant you’ve always wanted to try? Many of us find ourselves falling into this trap, so it's no surprise to hear that the average consumer spent around $146.84 in 2016, and this year, individuals are expected to spend an average $136.57.
Imagine you hurt your knee and went to a doctor to get it looked at. Once in the examination room, you have a short conversation with your doctor to describe how you hurt it and what it is feeling like. Your doctor listens to the symptoms and says, “Based on what I’m hearing, we should perform surgery right now on your knee. Let me go wash my hands and grab my tools.” You’re thinking, “his doctor is crazy! Isn’t he going to do any xrays, MRI, or consult with other doctors? He’s just jumping right do surgery?!” As crazy as this scenario may sound, this is the exact thing we often do with our marketing and websites.
It’s 2017 and the dependency on our phones has been growing at a steady pace, and no one can ignore it. 95% of Americans now own a cellphone of some kind, with 77% of those cell phones being smartphones. What’s the result of all this increase? More and more people are now browsing the web on their phones out of convenience as opposed to sitting down at their desktop or laptop computer and there’s data to back it up.
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