The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
Say Whaaat?!? As a marketer, working with a designer should be a great experience, but worried you don’t speak the “design”? That’s okay. Although a good designer should be able to communicate with their team without using a whole lot of industry terms, it’s not hard to learn the lingo. When it comes to graphic or web design, the terminology is the same across the board so don’t worry, you won’t have a lot to remember.
With every new year comes new trends. This year will be no different. We’ll see trends and practices such as long scrolling pages continue to grow in popularity, while others will be phased out. (I’m looking at you Flash).
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Your website is the most important marketing tool you have. It's the hub of your inbound marketing strategy and it's the number one thing your prospects want to explore before making a purchase. Now that most businesses understand the value of inbound marketing, business websites overall are getting better. They're faster, sleeker, mobile-friendly, and more useful -- which is great for the consumer, but makes the job of a marketer that much harder. In this environment, we're all forced to step our game up if we want to stand out from our competitors, which leads us to the inevitable project all modern businesses will face at one point or another -- a website redesign.
Redesigning your entire website or even a fraction of it is an exciting time. It gives you the chance to add something to your site, or scrap your old design and implement a completely new layout and brand identity (and improve your site's performance in the process). With ideas running around your head, you may find yourself scratching your ideas down on paper, or drawing them out on a white board to experiment.
As we shed the hardships and mishaps of 2016 and attempt to step our best foot forward into 2017, many of us look forward to the new year as a chance for big changes and fresh beginnings. Some people get expensive new gym memberships, others set a budget, some even set aside daily time for meditation. New Year’s resolutions are really just a great excuse to put some solid thought into how to create a better yourself over the next 12 months, but it can also be a perfect time to examine the possibilities to come and areas to improve your marketing, design, and business overall!
Your website visitors are visual creatures and desire websites they find appealing. Sure, they may have entered your website through a Google search result or enticing Facebook post, but they won’t stick around if the website it leads to confuses them or feels untrustworthy. And no one wants their users bouncing.
Trends are a funny thing. When they are at their height of popularity, nobody questions whether or not they makes sense. Everyone’s just doing it so it can’t be that crazy, right? It’s when a trend starts to become stale that people think twice.
There comes a time in every website’s life when you take a look at it and ask yourself, “Do I need a redesign?” There are many things to consider when thinking about a website redesign for your business, but the most important question to ask is, “Does my current website help me reach my goals?” If the answer is no, then the next question to ask should be why?
Wait! Before you go..
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