The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
Breaking the bank on Valentine’s day can be quite a challenge to avoid. Depending on your significant other's taste, you might think a bouquet of flowers will cut it, but then you think about purchasing a nice piece of jewelry, and what the heck, why not throw in a dinner date to that fancy restaurant you’ve always wanted to try? Many of us find ourselves falling into this trap, so it's no surprise to hear that the average consumer spent around $146.84 in 2016, and this year, individuals are expected to spend an average $136.57.
Imagine you hurt your knee and went to a doctor to get it looked at. Once in the examination room, you have a short conversation with your doctor to describe how you hurt it and what it is feeling like. Your doctor listens to the symptoms and says, “Based on what I’m hearing, we should perform surgery right now on your knee. Let me go wash my hands and grab my tools.” You’re thinking, “his doctor is crazy! Isn’t he going to do any xrays, MRI, or consult with other doctors? He’s just jumping right do surgery?!” As crazy as this scenario may sound, this is the exact thing we often do with our marketing and websites.
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It’s 2017 and the dependency on our phones has been growing at a steady pace, and no one can ignore it. 95% of Americans now own a cellphone of some kind, with 77% of those cell phones being smartphones. What’s the result of all this increase? More and more people are now browsing the web on their phones out of convenience as opposed to sitting down at their desktop or laptop computer and there’s data to back it up.
All of us look at our business websites differently. Some of us think we’re doing all the right things on it (but still struggle to hit goals), others see them as opportunities for continuous improvement, and a few of us might question our website's effectiveness. Regardless of what bucket of thought you’re in, the ultimate question to yourself might be "in what ways can I accurately improve my website so I'm more likely to hit my goals and better engage and connect with my audience?"
I admit it. I have major designer envy. I know some Photoshop. I have a decent eye, but I’ve always wished I could have even half the effortless visual artistry that designers on our team have. In inbound marketing, design and content are a dynamic duo. Without one, the other falls short, and unfortunately, this creates quite a dilemma for non-designing Marketers (and non-writing designers) everywhere.
So, you're thinking about redesigning your website, but where to start? Like most people, before I began my journey with IMPACT, I knew nothing about websites, how they worked, or what went on behind the scenes. Now, I'm a few years in, at least a couple dozen websites behind me -- and I still don't know everything about them. But I do know that there are a lot of moving parts to think about when planning a website build. The way websites and the Internet work is changing all the time, therefore, we need to keep up.
Say Whaaat?!? As a marketer, working with a designer should be a great experience, but worried you don’t speak the “design”? That’s okay. Although a good designer should be able to communicate with their team without using a whole lot of industry terms, it’s not hard to learn the lingo. When it comes to graphic or web design, the terminology is the same across the board so don’t worry, you won’t have a lot to remember.
With every new year comes new trends. This year will be no different. We’ll see trends and practices such as long scrolling pages continue to grow in popularity, while others will be phased out. (I’m looking at you Flash).
Wait! Before you go..
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