Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Blog Feature

Design | Strategy

7 Valentine's Day Landing Pages You'll Fall in Love With

By: Christine Austin
February 14th, 2017

Breaking the bank on Valentine’s day can be quite a challenge to avoid. Depending on your significant other's taste, you might think a bouquet of flowers will cut it, but then you think about purchasing a nice piece of jewelry, and what the heck, why not throw in a dinner date to that fancy restaurant you’ve always wanted to try? Many of us find ourselves falling into this trap, so it's no surprise to hear that the average consumer spent around $146.84 in 2016, and this year, individuals are expected to spend an average $136.57.

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Blog Feature

Design | Strategy

What are Fundamental Assumptions in Growth-Driven Design?

By: Luke Summerfield
February 9th, 2017

Imagine you hurt your knee and went to a doctor to get it looked at. Once in the examination room, you have a short conversation with your doctor to describe how you hurt it and what it is feeling like. Your doctor listens to the symptoms and says, “Based on what I’m hearing, we should perform surgery right now on your knee. Let me go wash my hands and grab my tools.” You’re thinking, “his doctor is crazy! Isn’t he going to do any xrays, MRI, or consult with other doctors? He’s just jumping right do surgery?!” As crazy as this scenario may sound, this is the exact thing we often do with our marketing and websites.

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Blog Feature

Design

7 Responsive Design Best Practices You Need To Know in 2017

By: Danny Lopez
February 3rd, 2017

It’s 2017 and the dependency on our phones has been growing at a steady pace, and no one can ignore it. 95% of Americans now own a cellphone of some kind, with 77% of those cell phones being smartphones. What’s the result of all this increase? More and more people are now browsing the web on their phones out of convenience as opposed to sitting down at their desktop or laptop computer and there’s data to back it up.

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Blog Feature

Design | Strategy

How to Critique Your Own Website (Without Being Biased)

By: Christine Austin
February 2nd, 2017

All of us look at our business websites differently. Some of us think we’re doing all the right things on it (but still struggle to hit goals), others see them as opportunities for continuous improvement, and a few of us might question our website's effectiveness. Regardless of what bucket of thought you’re in, the ultimate question to yourself might be "in what ways can I accurately improve my website so I'm more likely to hit my goals and better engage and connect with my audience?"

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Blog Feature

Design

Secrets to Creating Top-Class Blog Graphics for Non-Designers [Infographic]

By: Ramona Sukhraj
January 28th, 2017

I admit it. I have major designer envy. I know some Photoshop. I have a decent eye, but I’ve always wished I could have even half the effortless visual artistry that designers on our team have. In inbound marketing, design and content are a dynamic duo. Without one, the other falls short, and unfortunately, this creates quite a dilemma for non-designing Marketers (and non-writing designers) everywhere.

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Blog Feature

Design

20 Stats & Facts You Can't Ignore in Your Website Redesign Strategy

By: Kaitlyn Petro
January 25th, 2017

So, you're thinking about redesigning your website, but where to start? Like most people, before I began my journey with IMPACT, I knew nothing about websites, how they worked, or what went on behind the scenes. Now, I'm a few years in, at least a couple dozen websites behind me -- and I still don't know everything about them. But I do know that there are a lot of moving parts to think about when planning a website build. The way websites and the Internet work is changing all the time, therefore, we need to keep up.

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Blog Feature

Design

Talk The Talk: 28 Design Terms You Should Know [Infographic]

By: Melissa Smith
January 21st, 2017

Say Whaaat?!? As a marketer, working with a designer should be a great experience, but worried you don’t speak the “design”? That’s okay. Although a good designer should be able to communicate with their team without using a whole lot of industry terms, it’s not hard to learn the lingo. When it comes to graphic or web design, the terminology is the same across the board so don’t worry, you won’t have a lot to remember.

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Blog Feature

Design | Strategy

10 Visual Content Marketing Statistics to Know for 2017 [Infographic]

By: Joe Rinaldi
January 16th, 2017

With every new year comes new trends. This year will be no different. We’ll see trends and practices such as long scrolling pages continue to grow in popularity, while others will be phased out. (I’m looking at you Flash).

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