Inbound Marketing Blog

Website SSL Website Development Data Security

7 Quick Wins For Improving Your Website Security (& Winning Trust)

By: Katie Pritchard June 8th, 2018

Blog Feature

Would you tell someone you didn’t trust your biggest secret? How about loan them money? No matter how trusting you are, I’d bet money you’d think twice about doing either of these things -- and most consumers would too. Data security, whether it be financial or otherwise, is more important now than ever. Not only are there more attempted and successful breaches as time passes, but the public is becoming more and more aware of their need to protect themselves especially when it comes to the websites they use. With GDPR now in full force, many marketers are paying increased attention to what and how they control their website privacy and security for users - especially because there can be legal (and in turn, financial) consequences. In wake of this, worldwide cybersecurity spending is expected to reach $96 billion in 2018, but, there are plenty of quick and less expensive updates you can make to your site right now to help improve your security and protect your site visitors.

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Data Security

What Should I Do With All These Privacy Policy Emails?

By: Kate Fodera May 30th, 2018

Blog Feature

Your inbox is a sacred place but, if you’re like the rest of us, last week, it was infiltrated by an onslaught of “privacy policy” emails from companies. The emails likely came from companies you’ve purchased products/services from online or you’ve submitted your email address to subscribe to a newsletter. Or, if you’re like me, companies you engaged with eons ago and then promptly forgot existed…

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Facebook Marketing Data Security

Facebook & Cambridge Analytica Roundup: 7 Updates on the Data Privacy Scandal

By: Christine Austin April 27th, 2018

Blog Feature

Just two weeks after Mark Zuckerberg faced Congress on Capitol Hill, the platform has racked up tons of publicity ranging from the newest policies its implementing, questions over the platform future, and to what developers working with Cambridge Analytica are saying about the data mining.

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Facebook Ads Data Security

4 Key Takeaways from Day 2 of Mark Zuckerberg's Congressional Hearing

By: Christine Austin April 12th, 2018

Blog Feature

In the second of two Congressional hearings this week, Mark Zuckerberg, Co-founder, Chairman, and CEO of Facebook, was questioned for a heavy five hours by members of the House, yesterday. Once again, lawmakers took their four-minute windows to criticize, yet also praise, the company Zuckerberg created and its efforts to regulate the content & data shared on its platform. Although, not as prominent in Wednesday’s hearing, Cambridge Analytica was still brought up as a topic of discussion or an example in some of the House members questions. House members instead presented other concerns surrounding privacy, data ownership, and GDPR and freedom of speech -- things all digital marketers and tech companies should keep in mind.

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News Data Security

Is Privacy Dead? Why Internet Giants Store Your Data (& What Marketers Need to Do Differently)

By: Stacy Willis April 2nd, 2018

Blog Feature

I think we are all well-aware that Google, Facebook and every other service we use on the internet is collecting data on us. At this point, it should come as no surprise to anyone, but nevertheless, I’m always incredibly surprised to see how people react when they are confronted with the scale and scope of the data that is housed and collected by some of our favorite internet giants. (Think the recent news surrounding Facebook and Cambridge Analytica and Google.) I guess I sometimes forget that I perhaps have a different perspective on this than the average person. 

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