This episode of the Hubcast is brought to you by Qwilr. We've got a special guest host today! Dave Barron is the Go-to-Market Lead for HubSpot's new Service Hub and all around Grade-A HubSpot boss. Listen to the episode to hear all of the things Dave is excited about for the Service Hub platform!
The struggle is real. Organizations everywhere are challenged with the growing issue of alignment across departments. They know their strategies, organizational capabilities, resources, and management systems should all be arranged to support a shared company mission and purpose, but the challenge is when leaders pay too much attention to one area of the business and not enough to others. This is inevitable. Marketing is going to care about marketing, sales about sales, and so on. The key to success, however, is getting these disparate departments to work together and create a seamless experience for both the internal organization as well as the customers.
When it comes to customer service or simply communicating with your customers, are you using multichannel touch points? I hate to break it to you, but it takes more than just a contact us form at the bottom of your website to engage customers these days. No matter what industry you’re in, modern buyers are demanding multiple channels where they can reach you, especially when it comes to customer service.
Before I read Never Lose a Customer Again by Joey Coleman (which debuted at #2 on Wall Street Journal’s Best Sellers’ List), when someone asked me to explain my role at IMPACT, I had a hard time articulating it.
Even in a digital world, customer service is a business make or break -- probably even more so.