Inbound Marketing Blog

Inbound Success Customer Satisfaction Podcasts & Shows

"How Customer Experience Drives Growth at Atomic Reach Ft. Paul Blamire" (Inbound Success Ep. 23)

By: Kathleen Booth January 29th, 2018

Blog Feature

What does customer experience have to do with marketing? In the case of Atomic Reach, the answer is "everything." In this week's episode of The Inbound Success Podcast, I'm interviewing Paul Blamire, the VP of Client Experience at fast-growing SaaS company Atomic Reach. Our discussion centers around his work to understand the customer journey and solicit feedback, and how the insights he has uncovered have led to changes in the product roadmap, the company's positioning, and its overall marketing strategy.

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Agency Growth Customer Satisfaction

How to Break Up With A Customer (& Still Maintain a Good Relationship)

By: Karisa Egan November 16th, 2017

Blog Feature

“It’s not you it’s me.” You’ve probably heard this phrase a million times in romantic comedies or maybe in your own life, but have you heard that from a client? Probably not. In my experience, you’re more likely to hear “It’s not me, it’s you,” when dealing with a client or customer breakup.

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Strategy Sales Customer Satisfaction

How to Create a Successful Customer Retention Plan

By: Justine Timoteo October 26th, 2017

Blog Feature

I’ll never forget the feeling I had when I lost my first client. I was 24 years old, new to the inbound marketing game, and it hit me like a brick wall. I was blindsided, which meant my boss was blindsided, and I felt like I let the whole company down. I’ll never forget the feeling -- but I’ll also never forget the lesson I learned.

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Customer Satisfaction Messaging Bots

New King Of Customer Service: Why Messaging Apps are Killing Live Chat

By: Dan Baum October 10th, 2017

Blog Feature

Hey! You there. It’s me, that little box on the corner of your screen. Do you have a question? Can I help? Do you want to live chat with me? What better way to help you out than with live chat? How companies have handled customer communication is always changing, as technology improves and consumers’ expectations become increasingly demanding. Take email, for example. Email marketing, at its inception, was a way to personally contact a prospect, lead, or customer. Once visitors became more willing to provide their contact information for a more personalized experience, automation came to aid in the demand.

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Sales Customer Satisfaction

Why Customer Reviews Really Matter in Improving Your Sales

By: Steve Bookbinder September 20th, 2017

Blog Feature

“I’m rubber and you're glue, whatever you say bounces off me and sticks to you.” “Sticks and stones may break my bones but words will never hurt me.” Growing up we are taught not to care what other people say about us with old adages like these. These sayings are great for boosting the confidence of a child, but they do little for boosting your business. Sticks and stones may break your bones, but words... may actually hurt your sales. Enter customer reviews.

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Infographics Customer Satisfaction

How to Deal with Angry Customers (According to Science) [Infographic]

By: Reuben Yonatan July 22nd, 2017

Blog Feature

As the outward face of the company, a customer service representative (CSR) is one of the most important players on your sales team. If those on the frontlines have poor judgement when it comes to working with the people that perform end-purchasing, even the most stellar business plan or innovative product can be undone. Anyone who works with customers knows a single negative interaction with a client can overshadow the effects of even dozens of positive ones.

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The IMPACT Show Customer Satisfaction Podcasts & Shows

"Turning Customers into More Customers:" The IMPACT Show Ep.11 [Show Notes]

By: Ramona Sukhraj July 21st, 2017

Blog Feature

Did you know, your current customers are the quickest way for you capture new customers? This week on The IMPACT Show, Bob and Nick took to Facebook Live to share our tips for turning your customers into even more, and also talk INBOUND17, agile marketing, and how you can get a free IMPACT Show t-shirt!

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Customer Satisfaction

5 Dangerous Side Effects of Bad Customer Service

By: Tom DiScipio July 7th, 2017

Blog Feature

Customer service is arguably the most important thing for your business to get right. Great customer service can overcome poor marketing, but it's incredibly difficult (and expensive) to replace poor customer service with even the most exceptional, "delightful" marketing. Inbound marketing is customer-focused and inherently aids customer service, but that doesn't mean companies who use it can't still be guilty of bad servic experiences. 

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