Inbound Marketing Blog

Customer Satisfaction Customer Service

Never Lose a Customer Again: How to Enrich Experiences & Create Loyal Fans

By: Brie Rangel April 20th, 2018

Blog Feature

Before I read Never Lose a Customer Again by Joey Coleman (which debuted at #2 on Wall Street Journal’s Best Sellers’ List), when someone asked me to explain my role at IMPACT, I had a hard time articulating it.

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Infographics Customer Satisfaction

How to Deal with Angry Customers (According to Science) [Infographic]

By: Reuben Yonatan April 8th, 2018

Blog Feature

As the outward face of the company, a customer service representative (CSR) is one of the most important players on your sales team. If those on the frontlines have poor judgement when it comes to working with the people that perform end-purchasing, even the most stellar business plan or innovative product can be undone. Anyone who works with customers knows a single negative interaction with a client can overshadow the effects of even dozens of positive ones.

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Strategy Customer Satisfaction Productivity

5 Signs It's Time For A Process Overhaul

By: Jessie-Lee Nichols April 6th, 2018

Blog Feature

Processes. We love to hate them, but even the best of us will have to admit, they are totally necessary. Truth be told, most of us figure that out the hard way, but we aren’t here to talk about why processes are important. We’re here to talk about identifying when it’s time to overhaul your existing processes. I’ve had the pleasure of “providing myself with an opportunity for growth,” (a.k.a: totally screwing up and falling flat on my face) when it comes to building sustainable website processes that benefit both my internal teammates and my clients.

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Customer Satisfaction Messaging Bots

New King of Customer Service: Why Messaging Apps & Bots Are Killing Live Chat

By: Dan Baum April 6th, 2018

Blog Feature

Hey! You there. It’s me, that little box on the corner of your screen. Do you have a question? Can I help? Do you want to live chat with me? What better way to help you out than with live chat? How companies have handled customer communication is always changing, as technology improves and consumers’ expectations become increasingly demanding.

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Inbound Success Customer Satisfaction Podcasts & Shows

"How Customer Experience Drives Growth at Atomic Reach Ft. Paul Blamire" (Inbound Success Ep. 23)

By: Kathleen Booth January 29th, 2018

Blog Feature

What does customer experience have to do with marketing? In the case of Atomic Reach, the answer is "everything." In this week's episode of The Inbound Success Podcast, I'm interviewing Paul Blamire, the VP of Client Experience at fast-growing SaaS company Atomic Reach. Our discussion centers around his work to understand the customer journey and solicit feedback, and how the insights he has uncovered have led to changes in the product roadmap, the company's positioning, and its overall marketing strategy.

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Agency Growth Customer Satisfaction

How to Break Up With A Customer (& Still Maintain a Good Relationship)

By: Karisa Egan November 16th, 2017

Blog Feature

“It’s not you it’s me.” You’ve probably heard this phrase a million times in romantic comedies or maybe in your own life, but have you heard that from a client? Probably not. In my experience, you’re more likely to hear “It’s not me, it’s you,” when dealing with a client or customer breakup.

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Strategy Sales Customer Satisfaction

How to Create a Successful Customer Retention Plan

By: Justine Timoteo October 26th, 2017

Blog Feature

I’ll never forget the feeling I had when I lost my first client. I was 24 years old, new to the inbound marketing game, and it hit me like a brick wall. I was blindsided, which meant my boss was blindsided, and I felt like I let the whole company down. I’ll never forget the feeling -- but I’ll also never forget the lesson I learned.

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Sales Customer Satisfaction

Why Customer Reviews Really Matter in Improving Your Sales

By: Steve Bookbinder September 20th, 2017

Blog Feature

“I’m rubber and you're glue, whatever you say bounces off me and sticks to you.” “Sticks and stones may break my bones but words will never hurt me.” Growing up we are taught not to care what other people say about us with old adages like these. These sayings are great for boosting the confidence of a child, but they do little for boosting your business. Sticks and stones may break your bones, but words... may actually hurt your sales. Enter customer reviews.

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