Inbound Marketing Blog

Culture

Infographics Culture

14 Scientific Reasons to Disconnect This Holiday Weekend [Infographic]

By: Ramona Sukhraj on December 30th, 2017

Blog Feature

This is a busy time of year no matter what industry you are in. Maybe you’re trying to get those end-of-the-year reports in, close some last-minute sales, or if you’re in content strategy and creation like me, typing feverishly to publish some traffic and lead gold before the clock strikes 12:00 on New Year’s Eve. But, while this is a crucial time of year for professionals, personally, it is also a very festive one when lifelong memories are often made. Are you working through this holiday weekend? Here are 14 scientific reasons to unplug this weekend -- and any weekend you can.

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IMPACT Stories Culture

My Advice for 2018: Find Your Limit -- and Then Go Further.

By: Kate Fodera on December 26th, 2017

Blog Feature

Confidence is one of the sexiest things a person can have and while you wouldn’t usually equate “sexy” to “work” - or at least, you probably shouldn't - confidence is going to take you far. Confidence shines through when you have a good handle on your day-to-day responsibilities and the tasks you’re expected to complete. When you know what you’re doing, you stand a little taller, smile a little brighter, and (if you’re me) you may even do some finger guns while winking at coworkers or clients. Put simply, you feel good -- But that’s only one part of being a confident, kickass employee.

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Culture Hiring

How to Get a Job in Marketing (Hint: It Involves Really Trying) [+Video]

By: Natalie Davis on December 22nd, 2017

Blog Feature

Whether you’re just starting out, changing companies, or making a career shift, getting a job in marketing can be pretty tough. I remember this very clearly from when I was first trying to get a job in the industry.

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IMPACT Stories Leadership Culture

7 Minutes to Boarding.

By: Britt Schwartz on December 19th, 2017

Blog Feature

The decision to join the IMPACT team was, at first glance, just a change in the company on my business cards. Ha. 8 months later and I’m more convinced than ever this decision is and was more strategic, deep, and meaningful than I could have ever known at the time or even fully understand today.

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IMPACT Stories Culture

Comparably Named IMPACT a Top SMB for Women & Culture - But it Wasn't Easy.

By: Carolyn Edgecomb on December 8th, 2017

Blog Feature

Working at IMPACT hasn't always been fun and rewarding. Three years ago, it was the exact opposite actually. Not only were we losing employees left and right, but several clients as well. At the end of all that, there was an estimated financial loss of over $2 million. Fortunately, that was IMPACT's turning point. In 2015, the biggest lesson we learned was that people need to see their future at IMPACT, and sadly that wasn’t happening.

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IMPACT Stories Leadership Culture

Your Retention is Only as Good as Your Hiring Process. Here's How We Fixed Ours.

By: Natalie Davis on October 2nd, 2017

Blog Feature

When I think back to how simplistic our hiring process used to be, it doesn’t surprise me that we had such severe turnover. After a quick review of their resume, we’d bring people into the IMPACT office for a brief in-person interview. Then, for the most part, we’d ask a few questions regarding their experience, their taste in music, and then the most important question - when can you start? Woah, slow down! At least take a candidate to lunch first, am I right?

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The IMPACT Show Culture Podcasts & Shows

"Marketing Team Roles & Structure:" The IMPACT Show Ep.18 [Show Notes]

By: Ramona Sukhraj on September 8th, 2017

Blog Feature

Hiring the right person can be a long, trying process. Whether you're searching for your first marketing hire or building out a team of 9 or 10 people, you'll want to find the right person who is passionate about your industry and shares your company's values.  In this week's episode of The IMPACT Show, Bob and our guest, Chris, discussed this, as well as Google and whether it ranks larger sites better,  and a new software we're loving Automagical. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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Infographics Culture

The Endless Hunt for the Perfect Work-Life Balance [Infographic]

By: Joe Rinaldi on September 2nd, 2017

Blog Feature

In today’s tech-driven marketing world, it can be incredibly difficult to find uninterrupted time to relax and disconnect from the office. For those of you who find yourself constantly checking emails on long weekends like this one or while watching the latest episode of American Horror Story (myself included), you begin to wonder if the glorified “Work-Life Balance” is a real thing or just a myth.

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