Inbound Marketing Blog

IMPACT Stories Leadership Culture

Your Retention is Only as Good as Your Hiring Process. Here's How We Fixed Ours.

By: Natalie Davis October 2nd, 2017

Blog Feature

When I think back to how simplistic our hiring process used to be, it doesn’t surprise me that we had such severe turnover. After a quick review of their resume, we’d bring people into the IMPACT office for a brief in-person interview. Then, for the most part, we’d ask a few questions regarding their experience, their taste in music, and then the most important question - when can you start? Woah, slow down! At least take a candidate to lunch first, am I right?

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Infographics Culture

The Power and Importance of Negative Feedback for Employees [Infographic]

By: Carolyn Edgecomb September 16th, 2017

Blog Feature

I’m sure most of you have heard the saying, the best teacher is your last mistake. Failing is a great way to learn and improve, but most managers dread giving negative feedback and a majority of employees hate hearing it. As hard as it may be, the only way your employees will be able to learn and grow within the company is if they know what areas need improvement.

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The IMPACT Show Culture Podcasts & Shows

"Marketing Team Roles & Structure:" The IMPACT Show Ep.18 [Show Notes]

By: Ramona Sukhraj September 8th, 2017

Blog Feature

Hiring the right person can be a long, trying process. Whether you're searching for your first marketing hire or building out a team of 9 or 10 people, you'll want to find the right person who is passionate about your industry and shares your company's values.  In this week's episode of The IMPACT Show, Bob and our guest, Chris, discussed this, as well as Google and whether it ranks larger sites better,  and a new software we're loving Automagical. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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Infographics Culture

The Endless Hunt for the Perfect Work-Life Balance [Infographic]

By: Joe Rinaldi September 2nd, 2017

Blog Feature

In today’s tech-driven marketing world, it can be incredibly difficult to find uninterrupted time to relax and disconnect from the office. For those of you who find yourself constantly checking emails on long weekends like this one or while watching the latest episode of American Horror Story (myself included), you begin to wonder if the glorified “Work-Life Balance” is a real thing or just a myth.

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Agency Growth Culture

What We Look for in a Marketing Strategist or Consultant (& You Should Too)

By: Kaitlyn Petro August 28th, 2017

Blog Feature

This November, IMPACT will turn EIGHT YEARS OLD. I know...where has the time gone? I’ve been extremely fortunate to be a part of the IMPACT team for just about four years now, and I’ve loved every single day of being at this amazing company. But IMPACT isn’t just great because of its team outings, Friday Beer Club, and unlimited coffee and snacks. IMPACT is great because of its people. In fact, our product is our people.

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Agency Growth Leadership Culture

How We Shifted IMPACT’s Culture for a Partially Remote Team

By: Natalie Davis June 20th, 2017

Blog Feature

To say remote working is a hot topic right now would be quite the understatement. 

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The IMPACT Show Culture Podcasts & Shows

Building a Successful Marketing Team: The IMPACT Show Ep. 6 [Show Notes]

By: Ramona Sukhraj June 16th, 2017

Blog Feature

 Is inbound marketing working for you?  If not, hate to break it to you, but the problem may be your talent. Maybe the individuals you're hiring don't have the qualifications to help your company grow -- or perhaps they aren't a good culture fit.  This week, Bob and Nick took to Facebook Live to not only discuss how you can build a successful marketing team with these factors in mind, but they also mentioned Wistia's new tool Soapbox, tips we took away from HubSpot's Sales Training, and why you should attend IMPACT Live. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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Infographics Culture

9 Ugly Resume Mistakes That Are Getting Yours Tossed Out [Infographic]

By: Ramona Sukhraj June 3rd, 2017

Blog Feature

Looking for a job is basically a job itself. Sifting through listing after listing, preparing cover letters, having phone interviews then in-person interviews, sending emails, shaking hands... We do so much work trying to prove ourselves to prospective employers and make the right impression, but truthfully, that first impression is often made long before we even set foot in an office. It all starts with your resume.

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