Inbound Marketing Blog

Agency Growth Culture

6 Things You Should Accomplish While Building Out Your Culture Code

By: Natalie Davis April 30th, 2018

Blog Feature

A few years ago, after seeing HubSpot’s Culture Code slide deck, we knew we wanted to create one for ourselves. After creating something that we really liked at the time, when we recently took a look at it we realized it needed a total refresh. We wanted it to represent the IMPACT we are today, which is very different than the IMPACT a few years ago.

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Content Marketing IMPACT Stories Culture

How I Got My Entire Team to Create Content -- Without a Fight! [+Video]

By: Ramona Sukhraj February 26th, 2018

Blog Feature

At first, I threw out every excuse in the book: The team doesn’t have time. Not everyone is a writer. They straight up hate writing. I knew convincing my colleagues to create content would be like pulling teeth, but back in 2015, when our founder and CEO, Bob, insisted we start publishing two (and at one point three) articles a day, I had to get them on board if I was going to get it done -- and keep my head above water. Today, almost three years later, our website traffic is 10x what it was, subscriber numbers are up 130%, and I love having so many voices on our blog. But how did I do it?

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Infographics Culture

14 Scientific Reasons to Disconnect This Holiday Weekend [Infographic]

By: Ramona Sukhraj December 30th, 2017

Blog Feature

This is a busy time of year no matter what industry you are in. Maybe you’re trying to get those end-of-the-year reports in, close some last-minute sales, or if you’re in content strategy and creation like me, typing feverishly to publish some traffic and lead gold before the clock strikes 12:00 on New Year’s Eve. But, while this is a crucial time of year for professionals, personally, it is also a very festive one when lifelong memories are often made. Are you working through this holiday weekend? Here are 14 scientific reasons to unplug this weekend -- and any weekend you can.

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IMPACT Stories Culture

My Advice for 2018: Find Your Limit -- and Then Go Further.

By: Kate Fodera December 26th, 2017

Blog Feature

Confidence is one of the sexiest things a person can have and while you wouldn’t usually equate “sexy” to “work” - or at least, you probably shouldn't - confidence is going to take you far. Confidence shines through when you have a good handle on your day-to-day responsibilities and the tasks you’re expected to complete. When you know what you’re doing, you stand a little taller, smile a little brighter, and (if you’re me) you may even do some finger guns while winking at coworkers or clients. Put simply, you feel good -- But that’s only one part of being a confident, kickass employee.

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Culture Hiring

How to Get a Job in Marketing (Hint: It Involves Really Trying) [+Video]

By: Natalie Davis December 22nd, 2017

Blog Feature

Whether you’re just starting out, changing companies, or making a career shift, getting a job in marketing can be pretty tough. I remember this very clearly from when I was first trying to get a job in the industry.

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IMPACT Stories Leadership Culture

7 Minutes to Boarding.

By: Britt Schwartz December 19th, 2017

Blog Feature

The decision to join the IMPACT team was, at first glance, just a change in the company on my business cards. Ha. 8 months later and I’m more convinced than ever this decision is and was more strategic, deep, and meaningful than I could have ever known at the time or even fully understand today.

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IMPACT Stories Culture

Comparably Named IMPACT a Top SMB for Women & Culture - But it Wasn't Easy.

By: Carolyn Edgecomb December 8th, 2017

Blog Feature

Working at IMPACT hasn't always been fun and rewarding. Three years ago, it was the exact opposite actually. Not only were we losing employees left and right, but several clients as well. At the end of all that, there was an estimated financial loss of over $2 million. Fortunately, that was IMPACT's turning point. In 2015, the biggest lesson we learned was that people need to see their future at IMPACT, and sadly that wasn’t happening.

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IMPACT Stories Leadership Culture

Your Retention is Only as Good as Your Hiring Process. Here's How We Fixed Ours.

By: Natalie Davis October 2nd, 2017

Blog Feature

When I think back to how simplistic our hiring process used to be, it doesn’t surprise me that we had such severe turnover. After a quick review of their resume, we’d bring people into the IMPACT office for a brief in-person interview. Then, for the most part, we’d ask a few questions regarding their experience, their taste in music, and then the most important question - when can you start? Woah, slow down! At least take a candidate to lunch first, am I right?

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