Inbound Marketing Blog

Culture Hiring

4 PR & Talent Lessons We Can Learn from the Papa John's Scandal

By: Kate Fodera July 31st, 2018

Blog Feature

If you’ve been following the news lately, you know a lot of Papa John’s dirty laundry from the past few years is being aired very publicly. It all started last year. Papa John’s had a longstanding partnership with the NFL, being the “Preferred Pizza” choice of 23 NFL teams, and even a multi-year partnership with the league and the Super Bowl. Unfortunately, last November, John Schnatter, who was CEO of Papa John’s at that time, wasn’t pleased with the way the NFL handled players who knelt during the National Anthem and was extremely vocal about it. The result was a chain reaction of public relations disasters few would have seen coming. 

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Infographics Culture Women in Marketing

Gender Equality in the Workplace Starts with Company Culture [+Infographic]

By: Jenna Ott July 30th, 2018

Blog Feature

For those of you that have read my past blogs, you probably know that I am passionate about making a difference in the world around me and being a voice for change where change is needed.

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Culture Hiring Sponsored

The New Employee Onboarding: How to Welcome Your Team with Swag

By: Will Harris July 26th, 2018

Blog Feature

There’s a lot at stake during a new employee’s first week of work. Just imagine your first day. It’s exciting, but also scary. You arrive full of optimism and eagerness to get started. Then, you walk in the door and the next moment can go two ways: You can wander around inside of a building you’re totally unfamiliar with, searching for someone who can help tell you where to go. You’re greeted by someone awaiting your arrival, who guides you to a tidy desk complete with a beautiful new employee kit and a welcome sign on it.

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Culture Management

How Compassion Can Transform Your Workplace [TED Talk Video]

By: Natalie Davis June 29th, 2018

Blog Feature

I’ve always considered myself a generally happy person and, pun not intended, I’m glad. We talk about this at IMPACT quite a bit; How a person’s mood can really affect the team around them and we take it very seriously. If there’s something bothering you that’s work-related, talk to the proper person. If it’s personal, work from home or take some time off.  Even with this culture, I never considered the fact that you can actually measure someone’s overall happiness.

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Agency Growth Culture

6 Things You Should Accomplish While Building Out Your Culture Code

By: Natalie Davis April 30th, 2018

Blog Feature

A few years ago, after seeing HubSpot’s Culture Code slide deck, we knew we wanted to create one for ourselves. After creating something that we really liked at the time, when we recently took a look at it we realized it needed a total refresh. We wanted it to represent the IMPACT we are today, which is very different than the IMPACT a few years ago.

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Content Marketing IMPACT Stories Culture

How I Got My Entire Team to Create Content -- Without a Fight! [+Video]

By: Ramona Sukhraj February 26th, 2018

Blog Feature

At first, I threw out every excuse in the book: The team doesn’t have time. Not everyone is a writer. They straight up hate writing. I knew convincing my colleagues to create content would be like pulling teeth, but back in 2015, when our founder and CEO, Bob, insisted we start publishing two (and at one point three) articles a day, I had to get them on board if I was going to get it done -- and keep my head above water. Today, almost three years later, our website traffic is 10x what it was, subscriber numbers are up 130%, and I love having so many voices on our blog. But how did I do it?

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Infographics Culture

14 Scientific Reasons to Disconnect This Holiday Weekend [Infographic]

By: Ramona Sukhraj December 30th, 2017

Blog Feature

This is a busy time of year no matter what industry you are in. Maybe you’re trying to get those end-of-the-year reports in, close some last-minute sales, or if you’re in content strategy and creation like me, typing feverishly to publish some traffic and lead gold before the clock strikes 12:00 on New Year’s Eve. But, while this is a crucial time of year for professionals, personally, it is also a very festive one when lifelong memories are often made. Are you working through this holiday weekend? Here are 14 scientific reasons to unplug this weekend -- and any weekend you can.

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IMPACT Stories Culture

My Advice for 2018: Find Your Limit -- and Then Go Further.

By: Kate Fodera December 26th, 2017

Blog Feature

Confidence is one of the sexiest things a person can have and while you wouldn’t usually equate “sexy” to “work” - or at least, you probably shouldn't - confidence is going to take you far. Confidence shines through when you have a good handle on your day-to-day responsibilities and the tasks you’re expected to complete. When you know what you’re doing, you stand a little taller, smile a little brighter, and (if you’re me) you may even do some finger guns while winking at coworkers or clients. Put simply, you feel good -- But that’s only one part of being a confident, kickass employee.

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