Inbound Marketing Blog

Culture

Culture Brand Awareness

How to Write a Mission Statement for Your Business

By: Jen Barrell on October 19th, 2018

Blog Feature

A mission statement can set the course for how a brand will treat its customers and behave in the outside world or it can languish in the "About" section of a company’s website. It can either act as the driving force behind a brand or it can be treated as an afterthought. I’m sure you’ve seen plenty of both types (though you probably only remember the good ones). The most effective mission statements help define a company’s actions and inspire customer loyalty.

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Creator's Block Podcasts & Shows Culture

"1 Year Marcella-bration, Marcella's Top 5 Episodes" (Creator's Block Podcast)

By: Marcella Jalbert on October 9th, 2018

Blog Feature

I cannot believe it’s been one whole year already. It’s been such a wild ride that I barely even realized that September marked the on year anniversary of my being a Creator’s Block co-host.

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Creator's Block Podcasts & Shows Culture

"What is a work family? And should I have one?" [Creator's Block Ep. 88]

By: Marcella Jalbert on October 4th, 2018

Blog Feature

So, we’ve talked about how to balance your personal life and your professional life and make them work like yin and yang, but it wasn’t until earlier this week that I really started to think about one of the most important parts of making that all gel… my work family.

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Culture Infographics

The Rise of Telecommuting & Why You Can't Ignore It [Infographic]

By: Kate Fodera on September 29th, 2018

Blog Feature

Telecommuting (or working remote) isn’t just some passing trend in the workforce. It’s a very real, very prevalent way that many people are working their current jobs. I know, I’m coming out strong here, but as a telecommuter myself, I think it’s important to understand just how integrated it has gotten into the ‘normal’ work grind. If you don’t want to just believe these words I’m typing, though, CNBC has actually done the research and has found that 70% of people globally work remotely at least once a week. So, what exactly do companies need to know about adopting this way of business?

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Culture Women in Marketing

No More Parent Trap: What To Do When It Comes to Parental Leave

By: Brie Rangel on September 6th, 2018

Blog Feature

When I first started at IMPACT, I was one of the oldest employees at the ripe old age of 29. We were a group of hungry, smart, young professionals on our way to building something great. Then we hired Angela Myrtetus -- who is now our Director of Strategy -- and she was the first employee to have kids. Whoa.

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Culture

Sitting is Killing You: A Plea for Trying Walking Meetings [TED Talk Video]

By: Natalie Davis on August 19th, 2018

Blog Feature

Meetings happen all day at IMPACT -- From the time we come into the office in the morning to when we walk out the door in the afternoon. A few years ago after moving into an office space with lots of routes to walk around the building, we decided to try “walking meetings” in place of other when we didn’t need computers or a screen/projector. They were instantly everyone’s favorite type of meeting. While we knew they felt better than sitting in a meeting room, and that we were obviously getting some exercise, we didn’t know there was actually some good reasoning and research for doing these types of meetings over simply sitting in a chair on a computer. This is what drew me to Nilofer Merchant’s TED Talk, “Got a meeting? Take a walk.” This little idea we started doing as an experiment at IMPACT turned out to really be something that’s good for our health and even good for our creativity. Sitting is Killing You Nilofer Merchant doesn’t beat around the bush with her point; She comes right out and says to the seated audience, “What you’re doing right now, at this very moment, is killing you.”

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Culture Hiring

4 PR & Talent Lessons We Can Learn from the Papa John's Scandal

By: Kate Fodera on July 31st, 2018

Blog Feature

If you’ve been following the news lately, you know a lot of Papa John’s dirty laundry from the past few years is being aired very publicly. It all started last year. Papa John’s had a longstanding partnership with the NFL, being the “Preferred Pizza” choice of 23 NFL teams, and even a multi-year partnership with the league and the Super Bowl. Unfortunately, last November, John Schnatter, who was CEO of Papa John’s at that time, wasn’t pleased with the way the NFL handled players who knelt during the National Anthem and was extremely vocal about it. The result was a chain reaction of public relations disasters few would have seen coming. 

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Women in Marketing Culture Infographics

Gender Equality in the Workplace Starts with Company Culture [+Infographic]

By: Jenna Ott on July 30th, 2018

Blog Feature

For those of you that have read my past blogs, you probably know that I am passionate about making a difference in the world around me and being a voice for change where change is needed.

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