Inbound Marketing Blog

HubSpot CRM Marketing Technology

The Top 12 CRMs You Can Integrate With HubSpot

By: Tom DiScipio August 31st, 2016

Blog Feature

Are you effectively managing your contacts and leads? One of the best ways for you to manage your leads is by integrating HubSpot with your customer relationship management system (CRM). HubSpot allows you to keep track of all the information collected from your CRM and leverage that information in your marketing activities. This allows your sales and marketing teams to work in perfect harmony.

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Salesforce CRM IMPACT Stories

Why We Switched From Salesforce to HubSpot's CRM

By: Kyle Bento August 25th, 2016

Blog Feature

No matter how you slice it - Salesforce is an incredible product.  It made its debut in 1999 and completely changed the way businesses managed their client relationships. Years after Salesforce hit the market, IMPACT Branding and Design (that’s us) chose it as our client management software.  It had everything we wanted and would allow us to scale the sales side of our organization.  Things were good. We would go on to leverage Salesforce for just over 3 years until 2014.  Why change something good?  It’s simple: something that was a better fit came along.

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CRM Sales Sales Technology

What Should You Look for in CRM Software?

By: Bob Ruffolo August 17th, 2016

Blog Feature

Deciding which customer relationship management (CRM) software is right for your business is an important decision. In addition to the sizable cost, your CRM will have a tremendous impact on your team's organization as well as how it engages with leads and customers. With so many options to choose from, it helps to know what you should look for before making the investment. Fortunately, it's not as complicated as it seems.

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CRM Marketing Automation Marketing Technology

Inbound Basics: Integrating a CRM with Marketing Automation

By: Bob Ruffolo July 9th, 2015

Blog Feature

The right approach to inbound lead management can deliver game-changing results to your inbound marketing program. Unfortunately, it’s also the part of the program that far too many of the people are neglecting when we first start working with them. Fortunately, there is a solution. It all begins with integrating a CRM with marketing automation. 

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5 Ways to Get More From Your CRM

By: Christine Donahe June 9th, 2014

Blog Feature

Time and time again, my dad has explained the concept of the popular puzzle, Sudoku to me. And if someone asked me, I could tell them exactly what it is.    Now if you actually put a Sudoku puzzle in front of me and tell me to solve it, that is a different story. Sure, I could plug numbers into that little grid all day long but chances are I would be making more of a mess than actually solving the puzzle. Too often, similar tales are told about Customer Relationship Management (CRM) systems.   Companies may have their CRM full of contacts, but more often than not, this is where the management of these contacts ends. A CRM is viewed more as a storage facility than for what it really is. CRM systems offer businesses a way to manage and track business relationships and the information associated with them in one location in order to help you hit your goals.   But when they aren't understood or implemented properly, they could feel like an expensive mistake rather than a useful tool.   Small things can make a big difference in a successful CRM system, these 5 strategies will help you fine-tune your process.  

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CRM Marketing Reporting

5 Jaw-Dropping Benefits of Syncing Website Forms, Email Marketing & CRM

By: Dan Baum July 26th, 2012

Blog Feature

Ever been in that frustrating situation where your TV, DVD player, VCR, and cable box all had a separate remote that you had to use? Well, probably not, at least not since the late 80's when the first universal remote came around. But anyways, it must have been a real

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