While Jessie-Lee, Marcella, and I would love to pretend our moments of creative genius are an effortless and ever-flowing constant, that's not reality. Do we have talent in spades? Of course. But, in addition to our education and experience, each of us calls upon a different set of applications and tools in our own creative toolboxes to execute, create, and deliver for our colleagues and clients. So, this week, in honor of Thanksgiving, we're pulling back the curtain on a few of the simple, yet powerful apps we're most thankful for.
For this week's episode, we were joined by a very special guest -- Vin Gaeta, IMPACT's Creative Director -- for deep dive into something we’ve touched upon before in a number of previous episodes. (Most recently, Episode #40 - When Creative Projects Go Off the Rails.) The idea of "speaking creative" to non-creatives.
Love 'em or hate 'em, processes exist for a reason.
Ah, Halloween. It's a festive holiday filled with goblins and ghouls, tricks and treats, and candy and costumes. For us IMPACTers, Halloween also brings with it a chance for us to judge brands on how well they "get in on the fun" with their advertisements. The results can be boo-tiful, but sometimes they're downright scary -- and not in the good way. (When it comes to holiday marketing of any kind, marketers have to walk a fine line.)
Every two weeks, Jessie-Lee, Marcella, and I meet to brainstorm ideas for the podcast. Sometimes, we come up with topics based on questions we've been asked or common challenges we've seen just doing our jobs. But then there are those times when one of us comes to the virtual table and says, "Guys, this is what I need to talk about this week." (Our podcast can be a little like work therapy for us.) It was a moment just like that, that inspired this episode. Jessie-Lee came to us and said, "I need to talk about the word 'expert.' It makes me uncomfortable, and I want to get your thoughts on it." Though Jessie-Lee kept us in suspense until the day we recorded about why she didn't like the word and the story it tells, it was well worth the wait. Because, as it turned out, she wasn't alone.
Before we dive in to today's episode, I want to state something for the official record: As a designer and a writer/editor respectively, Marcella and I are self-aware enough to admit we occasionally have a flair for melodrama -- slipping a little too easily into the trope being the "tortured artist." But when we both read The Creative's Curse by Todd Brison, we agreed that it spoke to us; both as the professionals we are at IMPACT and the creatives we are "out in the wild." Because as much as we hate to admit it, the clichéd notions surrounding the stereotype of artistic temperament are based (at least somewhat) in reality.
If there's one thing most marketing professionals -- creative or otherwise -- can agree upon, it's that meetings are often terrible for productivity, but remain a very necessary evil. But why? On paper, meetings should bring people together, provide opportunities to align expectations, and move projects or initiatives forward. Still many of us avoid them -- or, at the very least, we consider many of them to be a nuisance. And we'll drag our feet and whine about how we wish were still at our desks, getting "actual work" done. That was what we attempted to get to the bottom of in this episode -- but our carefully outlined conversation took an interesting turn.
Jessie-Lee and I are back this week, fresh off HubSpot's #INBOUND17 conference in Boston. We spent three full days with 21,400+ of our closest friends in the INBOUND community, learning and getting inspired -- so needless to say, we're a little tuckered. But we're not too tired to talk about our biggest takeaways. Prior to this year, Jessie-Lee and I had both been to INBOUND more than a handful of times as part of the Quintain team -- this year, however, was distinctly different.