Inbound Marketing Blog

Conversion Rate Optimization

Infographics Conversion Rate Optimization Landing Pages

What Really Converts? The Data Behind Landing Page Success [Infographic]

By: Dan Tighe on August 25th, 2018

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When you are reviewing your landing pages, it might be easy look at them and know you are following all of the best practices. However, when you look at the numbers, are they converting to their full potential or are they maybe not converting at all? If they aren’t, with a couple tweaks and understanding some key statistics, you might be able to solve this frustrating issue. Whether it is the design elements, the copy, or the more technical aspects, we must craft each piece perfectly to get to that optimum conversion rate (Visitors to Contacts).

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Sponsored Conversion Rate Optimization Marketing Technology

The 3 Conversion Amigos: Heat Maps, Analytics, & Recordings

By: Angela Bowman on August 22nd, 2018

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Wherever there are low conversion rates, you will find them. Wherever visitors are suffering through broken links and ineffective call-to-actions, they will be there. Wherever visitor and customer satisfaction is threatened, you will find… The three (conversion) amigos! (My apologies to the true three amigos - Dusty Bottoms, Ned Nederlander, and Lucky Day of the 1986 classic, “¡Three Amigos!”)

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Conversion Rate Optimization IMPACT Live Website Development

3 Easy Ways to Optimize Your Website Without a Developer

By: Vin Gaeta on July 25th, 2018

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Website optimization whether it be for conversion, traffic, or anything else is something everyone knows (well, hopefully, knows) they should be doing. Unfortunately, it usually gets back-burnered for new content, pages, and other initiatives. Why does that happen? Well, typically optimization is viewed as difficult and time-consuming. Plus, you need a developer to make edits to your site for testing, right? Wrong.

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The Hubcast HubSpot Content Marketing

Hubcast 185: Content Throwdown with HubSpot Academy's Jorie Munroe & Justin Champion

By: Carina Duffy on July 19th, 2018

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On this week's episode of the Hubcast, we flush the format to bring you a conversation with two HubSpot Academy Professors: Jorie Munroe (Conversion Rate Optimization and Reporting & Analytics) and Justin Champion (Content Marketing). Check out the full episode audio below, OR watch the full video episode below that!

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Lead Generation Examples Conversion Rate Optimization

11 Best Optimized Lead Generation Website Examples in 2018

By: Justine Timoteo on April 10th, 2018

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When people come to your website, oftentimes the first page they land on and see is your homepage. With 63% of marketers saying generating leads is one of their top challenges, you most definitely want to capitalize on this, one of the highest viewed pages of your site. Trying to determine what to include on the page can be overwhelming though. What should it say? What kind of features should it include?

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Website Design Conversion Rate Optimization

6 No-Word Persuasive Strategies to Keep People on Your Website [+ Examples]

By: Christine Austin on March 8th, 2018

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Many feel the best user experience is one that naturally nurtures and converts users through content and design. We look for a balance that guides users to the places and actions we want, but once they are there, how do you persuade them to actually convert (without, ya know..stating the obvious)?

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Conversion Rate Optimization

How to Increase Your Visitor to Lead Conversion Rate

By: Ali Parmelee on December 15th, 2017

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Are you satisfied with your site’s traffic? How you answer this question will say a lot about you as a marketer, but how you interpret it might be even more telling. Are you more concerned with how much traffic your site gets, or with the amount of leads it's producing? Directing at least as much attention to how good (or bad) your site's lead generation is as you do to the quantity of its visitors is important. In order to even begin to boost your lead generation, one of the most telling metrics to track is lead conversion rate—the percentage of visitors who go on to convert and become active leads. 

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Landing Pages Conversion Rate Optimization

What is a Good Average Landing Page Conversion Rate in 2018?

By: Christine Austin on November 8th, 2017

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Average Conversion Rate The average conversion rate falls around 2.35%. The top 25% sites are converting at 5.31% and above, while the top 10% are looking at 11.45% and above. But, it’s important to realize factors like your industry, product or service, and your target audience all weigh in on your ability to convert visitors into leads. You're generating traffic and converting leads, but is it enough? While landing pages are easily the most important pages on your website (they're where you convey value, earn trust, and convert visitors into leads), marketers often struggle to understand their performance.

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