Inbound Marketing Blog

Infographics Chatbots & Live Chat Conversational Marketing

6 Conversational Best Practices for Live Chat Success [Infographic]

By: Kyle Bento July 20th, 2018

Blog Feature

Imagine this: you visit a company’s website because you have a question about their service. After flipping through a few pages and not finding the answer, you notice there’s a chat bubble on the bottom hand corner. Lightbulb. You can chat with someone who will give you a quick answer, right now, so you click that little button and fire off your question. Then you wait…

Read More

Inbound Marketing Inbound Success Podcasts & Shows

"Using Messenger Bots for Lead Generation Ft. Jason Swenk" (Inbound Success Ep. 45)

By: Kathleen Booth July 2nd, 2018

Blog Feature

What is the business impact of replacing contact forms with messenger bots? Jason Swenk On this week's episode of The Inbound Success Podcast, digital marketing agency advisor Jason Swenk talks about the results he got after replacing his website contact forms with ManyChat messenger bots.  TL;DR - he was able to increase services revenues by 74% and achieved email click through rates of 50%, all with minimal effort and cost.

Read More

Conversational Marketing

Striking Gold With Conversations: Your Future Success Metrics

By: Kyle Bento June 18th, 2018

Blog Feature

In early 1848, gold was discovered in the United States’ Sacramento Valley sparking a mass migration of people that would forever change the country’s landscape. Pursuing what looked like a shortcut to wealth, thousands of people took the treacherous journey from the civilized East to the uncharted West to mine the ground in search of precious specks of gold. What transpired over the subsequent years is a significant piece of US History now known as the California Gold Rush. Fast forward to today and in some ways, the Gold Rush reminds me of inbound marketing.

Read More

Chatbots & Live Chat Conversational Marketing

Conversational Marketing: The 4 Best Pages to Put Chatbots On

By: Kyle Bento June 7th, 2018

Blog Feature

People try to do too much, too fast. Trust me, I’m no exception. When IMPACT first started with building chatbots, our strategy was a bit all over the place. We built a LOT of different bots.  Most of them were pretty complicated, and, well... the results were poor.

Read More

HubSpot INBOUND Event The Hubcast

Hubcast 179: Chatbots, Personas, & A Special Guest!

By: Carina Duffy June 7th, 2018

Blog Feature

Our guest host today is the already Hubcast-famous Stephanie Casstevens! This episode of the Hubcast is brought to you by our friends at DigitalMarketer. I had an outrageously awesome day at HubSpot this week. Here are some things I took away: (you’re just going to have to listen to episode to find out what they were…)

Read More