In an article on their blog, Buffer unveiled a brand new tool, called SocialChat, to help improve the conversations that companies have with users on their websites. SocialChat allows website visitors to start conversations on your site, and continue them outside of your site, via Twitter direct messages (DMs) or Facebook Messenger.
When it comes to marketing trends, the biggest buzzword for the last 12 months has been "Conversational Marketing" which in short means, bringing the human relationship back to marketing. Over the last few years, Drift has made a world-class software that does exactly that. Someone comes to your website, and instead of hitting them with a "read this" “subscribe to that" a user is asked, "How Can I Help You?"
The way we communicate online is constantly changing. In today’s on-demand world, users have come to expect a more personal experience; One that can’t be provided using forms and traditional follow-up, days later. Enter: conversational marketing.
Standing on-stage in front of 500 of the sharpest marketers I know, I posed two simple questions.
This episode of the Hubcast is brought to you by Belch.io. We are riding the high from IMPACT Live 2018, but don't worry, we're not just going to be gushing about it in this episode. Instead, we want to share some of the most valuable things we took away from the event. Click here to watch the recap video and register for Live 2019!
Imagine this: you visit a company’s website because you have a question about their service. After flipping through a few pages and not finding the answer, you notice there’s a chat bubble on the bottom hand corner. Lightbulb. You can chat with someone who will give you a quick answer, right now, so you click that little button and fire off your question. Then you wait…
What is the business impact of replacing contact forms with messenger bots? Jason Swenk On this week's episode of The Inbound Success Podcast, digital marketing agency advisor Jason Swenk talks about the results he got after replacing his website contact forms with ManyChat messenger bots. TL;DR - he was able to increase services revenues by 74% and achieved email click through rates of 50%, all with minimal effort and cost.
In early 1848, gold was discovered in the United States’ Sacramento Valley sparking a mass migration of people that would forever change the country’s landscape. Pursuing what looked like a shortcut to wealth, thousands of people took the treacherous journey from the civilized East to the uncharted West to mine the ground in search of precious specks of gold. What transpired over the subsequent years is a significant piece of US History now known as the California Gold Rush. Fast forward to today and in some ways, the Gold Rush reminds me of inbound marketing.