The past couple months have been very exciting for me at IMPACT as I transitioned to a new role of Account Supervisor. In addition to being the point person for a select few clients, I now manage a team of six Account Executives. Without even realizing it, this new role and added responsibility has been something I've been working towards for a while now, all stemming to what I consider my passion in my career: helping people. Though "helping people" is a super generic passion to claim, it's something that encompasses so many aspects of my life. But determining that passion, honestly, has not come easy... and that's OK.
Throughout my school career, I must have taken about a dozen quizzes, tests, and assessments providing information on how I personally learn best. In fact, this topic fascinated me so much, I actually completed my college senior thesis on visual-spatial learning. But why is it so important to know how you learn best? Or have some insight into how your colleagues, clients, family, or friends learn? Your understanding of how you learn can impact your efficiency, motivation, attention span, memory, and more. It can also heavily affect the way you speak, read, and write throughout your personal and professional life.
Well, last week was my very last episode as host of the Creator's Block podcast, which I founded with Jessie-Lee two years ago. While I'm excited to begin my newest podcasting adventure with IMPACT -- the Content Lab podcast -- I do want to pause and reflect today on a few of my favorite episodes from the past year, before I say goodbye for good. And if you missed my last episode, where I pass the co-host torch to the immensely talented Justine, check it out below... From morning routines to getting raw over a Brené Brown book, to carefrontations and mindfulness, it's been a good run. I'm really going to miss squawking in your ear once a week about my feelings. If you won't, just lie to me, tell me I'm pretty, and that you'll miss me, too. Creator's Block returns on July 17 with Justine Timoteo and Marcella Jalbert. Enjoy!
Jeff Bullas may have put it best when he said “No doubt you’ve heard the phrase ‘content is king,’ however…. I believe that ‘interactive content is king.” Marketing continues to change at a rapid pace because consumers and end-users are continuously evolving the way they engage with content online. It seems fewer people are opting into reading long whitepapers or eBooks and, instead, gravitating towards content that is more actively engaging, quick to consume, and catered personally to them.
Is your business currently blogging? What kinds of topics are you writing about? How much success have you had? I’m willing to wager that if you’re reading this article, you fall into one of two camps: Either you’ve been blogging for awhile and just aren’t seeing the needle move or You’re just getting started with inbound marketing and want to make sure your first steps are in the right direction. Whatever the case, I’m going to give you a comprehensive list of business blog topics you will want to start writing today.
As an inbound marketer today, you’ve likely ensured your company has a website, a blog, an email list, some social media accounts — you know, the basics. You’ve probably also built a dedicated, loyal base of readers, subscribers, and followers, but if you’re not also pitching your content to editors of external publications and earning outside media, you’re really only communicating with people who are already familiar with your brand.
This is part two of a multipart series on pillar content. Get caught up with the first article in this series, Pillar Content: 4 Important Lessons for Beginners. If you’re a long-time reader, first-time caller to the IMPACT blog -- or you have the serious misfortune of running into me at networking events -- you know that I’m a little obsessed with pillar content and topic clusters. (If this is your first experience with yours truly, I welcome you to our program, already in progress. Get caught up.) As a result, I’ve spent the past few quarters building pillars and topic clusters, and then testing them and refining them, depending on what the data says is -- and isn't -- working.
A recent report from BuzzSumo showed that the average number of shares on a piece of content has halved over the last couple of years and median number of links out of 100 million articles researched was 0. If you don’t get shares, it’s unlikely people will see your content on social media channels. If you don't get links, it’s going to be very difficult to rank on Google. And frankly, if you don’t have either -- is anyone ever going to see your content?