Alright, alright. I know - corny title but it caught your attention, didn’t it? And, now that I’ve got your eyeballs, it’s time to talk about something that’s going to help take your content marketing strategy from good to great: BuzzSumo.
Love 'em or hate 'em, processes exist for a reason.
Leaving aside the fact that writing content is the foundation of inbound marketing, tell me you don’t feel an immense sense of pride when you hit “publish” on a blog post, eBook, or whitepaper you’re really proud of -- no matter how hard it was to write.
Is your SaaS content marketing strategy not performing as well as you want it to? If so, you might be missing key elements that can help you stand out amongst your competitors. Content marketing is no longer about how many articles you’re producing, but rather the quality and relevance of that content, and surprisingly, only 32% of B2B marketers say they have a documented content marketing strategy.
Sometimes the best inbound marketing campaigns don't look like campaigns at all. In this week's episode of The Inbound Success Podcast, I interview Bob Ruffolo, IMPACT's Founder and CEO and he's sharing the results that IMPACT achieved by applying conversion rate optimization principles to the company's own blog.
As inbound marketers, we all know the benefits of creating valuable content for our website visitors. Content has been the staple of an inbound strategy for years, but many marketers are missing one thing: the marketing.
Over the last few years, original content has become the cornerstone of successful marketing campaigns, from household names to niche businesses. Heck, we’re creating more than ever! It’s not too much of a stretch to see why - people crave originality and hate being sold to. Once the internet became a thing, the amount of effort required to reuse content dropped significantly and it gave birth to the repost. With Pinterest, Tumblr, Buzzfeed, and more growing almost entirely out of sharing others’ content, it’s getting harder and harder to find original content in the mix.
As a marketer, I’m sure you’re constantly looking for ways to improve your content, ways to increase your organic search traffic, and ways to drive target qualified leads to your website. Unfortunately, search engines are tricky, and figuring out how they work can give any digital marketer a severe headache. With algorithms constantly changing, it’s almost impossible to always stay ahead of the curve, but luckily, there are a lot of experts doing the research for us and sharing the wealth. Here’s what’s going on.