Inbound Marketing Blog

Content Marketing

9 Examples of Seriously Cool Interactive Tools, Calculators, & More

By: Justine Timoteo June 22nd, 2018

Blog Feature

Jeff Bullas may have put it best when he said “No doubt you’ve heard the phrase ‘content is king,’ however…. I believe that ‘interactive content is king.” Marketing continues to change at a rapid pace because consumers and end-users are continuously evolving the way they engage with content online. It seems fewer people are opting into reading long whitepapers or eBooks and, instead, gravitating towards content that is more actively engaging, quick to consume, and catered personally to them.

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Blogging Content Marketing

17 Business Blog Topics Your Audience Wants You To Write

By: Kevin Phillips June 21st, 2018

Blog Feature

Is your business currently blogging? What kinds of topics are you writing about? How much success have you had? I’m willing to wager that if you’re reading this article, you fall into one of two camps: Either you’ve been blogging for awhile and just aren’t seeing the needle move or You’re just getting started with inbound marketing and want to make sure your first steps are in the right direction. Whatever the case, I’m going to give you a comprehensive list of business blog topics you will want to start writing today.

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Content Marketing Off-site Content Marketing Contributor

4 Data-backed Ways to Improve Your Content Pitches from Editors Themselves

By: Kelsey Raymond June 12th, 2018

Blog Feature

As an inbound marketer today, you’ve likely ensured your company has a website, a blog, an email list, some social media accounts — you know, the basics. You’ve probably also built a dedicated, loyal base of readers, subscribers, and followers, but if you’re not also pitching your content to editors of external publications and earning outside media, you’re really only communicating with people who are already familiar with your brand. 

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Content Marketing

Pillar Content: 2 Dos & 2 Don'ts for Marketers [Series]

By: Liz Murphy June 11th, 2018

Blog Feature

This is part two of a multipart series on pillar content. Get caught up with the first article in this series, Pillar Content: 4 Important Lessons for Beginners. If you’re a long-time reader, first-time caller to the IMPACT blog -- or you have the serious misfortune of running into me at networking events -- you know that I’m a little obsessed with pillar content and topic clusters. (If this is your first experience with yours truly, I welcome you to our program, already in progress. Get caught up.) As a result, I’ve spent the past few quarters building pillars and topic clusters, and then testing them and refining them, depending on what the data says is -- and isn't -- working.

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Content Marketing Content Distribution Contributor

4 Clever Ways to Produce Less Content, But Get Better Results

By: Ian Cleary June 11th, 2018

Blog Feature

A recent report from BuzzSumo showed that the average number of shares on a piece of content has halved over the last couple of years and median number of links out of 100 million articles researched was 0. If you don’t get shares, it’s unlikely people will see your content on social media channels. If you don't get links, it’s going to be very difficult to rank on Google. And frankly, if you don’t have either -- is anyone ever going to see your content?

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Content Marketing Sales & Marketing Alignment

How to Create Marketing Content Your Sales Team Will Love

By: Liz Murphy June 4th, 2018

Blog Feature

I’m not a parent. In fact, given that some of my friends lovingly refer to me as a “hospice for house plants,” putting a child in my hands may not be the best idea. (Fun fact: Did you know that a cactus dies from the bottom up?) Yet, with today’s topic, I feel a bit like a parent trying to corral two squabbling siblings. They know they need to work together, but still they “just don’t wanna.” In this case, the two siblings in question are marketing and sales. Even though it's easy for both to complain about how hard it is to create content that both teams find useful, if they would just work together, things would immediately improve.

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Content Marketing IMPACT Live

The Future of Content Marketing Has Arrived & More [#IMLive18]

By: Marcus Sheridan May 30th, 2018

Blog Feature

At some point in the history of the internet, it became cool to call things “dead.” “Oh look, guys, if we say something is dead, it will get more clicks…” “Dead it is!” Yep. That’s what marketers do. Heck, it’s what humans do. We feel like if it’s not polarizing, then it’s not readable, clickable, or news-worthy.

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Content Marketing

4 Ways Marvel Killed It with Deadpool 2's Content Marketing

By: Justine Timoteo May 24th, 2018

Blog Feature

I’ll be the first to admit that I don’t really understand the comic book world. I mean, I only just learned a couple years ago that Batman and Spider-Man are in two different universes -- whoops. However, after meeting my comic book-loving boyfriend two years ago, I knew superhero movies would be in my foreseeable future. So, when he asked me one rainy night if I’d like to stream Deadpool, I conceded; “why not, I heard it was funny.” Then, I was hooked the entire two hours. I loved the snarky nature of Wade Wilson and thought Ryan Reynolds was amazing at bringing the character to life. Deadpool is the anti-hero. He isn’t inherently good or bad and certainly does not take himself or his “responsibilities” too seriously. It should come as no surprise that Marvel created one of the most successful anti-marketing campaigns for Deadpool.

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