This week, Jessie-Lee, Marcella, and I are deep in the weeds with projects, so we will be back next week with a new espisode. However, we're not going to leave you empty-handed today. Instead, since we're all neck-deep in collaborative internal and client projects, we're going to share with you our 3 favorite episodes that have to do with the best practices around those very topics. Collaboration. Feedback. Project management. The very core of what we all do every day.
What's the secret behind the rapid growth of Unbounce? In this week's episode of The Inbound Success Podcast, Unbounce co-founder Oli Gardner gives us a peak behind the curtain at the company's marketing. From what helped them gain traction as a start up, to what they're doing now to continue fueling leads and customer acquisition, Oli shares his experiences and personal lessons learned, as well as what he's working on right now that he thinks will be a game changer.
When it comes to content marketing, many get intimidated (and even overwhelmed) by the idea of creating content. Writing a constant stream of new, exciting things people actually want to read isn’t easy. -- Trust me, I know. Fortunately, however, in recent years, marketers both young and old have found comfort in the warm embrace of content curation.
Even if people are completely bought into the importance of blogging for business, it can be difficult to get them to follow through with it. Perhaps they “don’t have the time” or aren’t strong writers; whatever the reason, getting some to create a piece of critical SEO content, can be like pulling teeth. That’s part of the reason why at IMPACT, we offer an interview-based blogging service to clients.
I know we’ve talked about the art of giving and receiving feedback on Creator's Block. But this week, we wanted to address something specific we’ve touched upon in previous episodes -- how to handle negative feedback from clients that we don't agree with. Since it's a significant feedback challenge on its own right, we would always say, “Hey, let's talk about this on a different episode.” Well, today is that day. This is that "different episode."
Here's the thing about being a marketing creative -- whether you're a designer, developer, or content creator. There is this constant pressure to perform. To be creative. To stay creative. To be able to spontaneously produce compelling, engaging, inspiring products for clients out of thin air and on-demand. It's great that our work has given us a reputation of being creative wizards, but sometimes the idea of having to live up to those expectations can be stressful.
Want to the know the greatest content marketing book I’ve read to date? You may have already heard of this clever novel written by Ann Handley, Everybody Writes.
You know what used to grind my gears in high school? When teachers would make me turn in an outline for a paper that was to be graded independently, before my paper was due. The whole exercise seemed pointless to me; why did it matter what the paper looked like before it was actually written? In my 16-year-old brain, the answer was obvious: They were gleefully torturing me with busy work that would prevent me from watching the Backstreet Boys perform on TRL with Carson Daly. Oh, to be young, self-centered, and boy band-obsessed.