Inbound Marketing Blog

Content Marketing Content Distribution Contributor

4 Clever Ways to Produce Less Content, But Get Better Results

By: Ian Cleary June 11th, 2018

Blog Feature

A recent report from BuzzSumo showed that the average number of shares on a piece of content has halved over the last couple of years and median number of links out of 100 million articles researched was 0. If you don’t get shares, it’s unlikely people will see your content on social media channels. If you don't get links, it’s going to be very difficult to rank on Google. And frankly, if you don’t have either -- is anyone ever going to see your content?

Read More

Content Marketing Content Distribution

Subscriptions on Medium Are No More: What We've Learned from Medium's Latest Pivot

By: Liz Murphy May 21st, 2018

Blog Feature

Chris Faraone, founder of the Boston Institute for Nonprofit Journalism, was not happy with Medium last week, after they rolled out yet another change to how the publishing platform functions and enables their publishing partners. Those organizations who had their own independent subscription paywalls on a Medium publication they had created -- like BINJ -- were notified on Friday, April 27, they would be canceled on May 7. After that date, readers with subscriptions to those publications would lose them as they came up for renewal.  (Of note, affected publishers were welcome to ask for an extension, if they needed more time to handle the news that they were going to be losing a revenue stream.) As Faraone was quick to point out, this wasn't a small change, like the sunsetting of a particular feature. Instead, Medium was gutting a critical source of funding. 

Read More

Content Marketing Marketing Strategy Content Distribution

Content Distribution: 7 Unique Tactics You May Not Have Thought Of

By: Justine Timoteo April 20th, 2018

Blog Feature

We’ve all been preaching it for years -- create quality content to attract and engage site visitors, but what happens when everyone is doing the same thing? (Which they are.) At this point, most businesses know they need to create quality content, causing the internet to become beyond saturated with articles, guides, site pages, etc. With all the content out there, fewer pieces are having an impact and fewer people are actually engaging with it. In fact, 50% of article content gets 8 shares or less. What’s worse is 3 out 4 of those articles will receive zero referring domain links -- zero.

Read More

Content Marketing Infographics Content Distribution

10 Ways to Repurpose Your Content The Right Way [Infographic]

By: Ramona Sukhraj March 4th, 2018

Blog Feature

We’ve all heard it time and time again: Work smarter, not harder. Get the most out of what you’ve already done. Repurpose your content. But let’s be real; like so many things in life, that’s usually easier said than done.

Read More

Content Marketing Content Distribution

Content Distribution Tools: 3 Channels You Need to Leverage

By: Dan Baum September 6th, 2017

Blog Feature

As inbound marketers, we all know the benefits of creating valuable content for our website visitors. Content has been the staple of an inbound strategy for years, but many marketers are missing one thing: the marketing. 

Read More

Content Marketing Linkedin Marketing Medium Publishing

Do’s & Don’ts of Re-publishing Content on Medium or LinkedIn

By: Carolyn Edgecomb January 31st, 2017

Blog Feature

A lot of work goes into creating quality, educational content that earns your organization a high rank and drives traffic. So, why would you want to re-publish your articles on other platforms such as LinkedIn and Medium? While there are pros and cons to doing almost anything, sometimes, you need to take some risks to meet your objectives.

Read More