In an age of bots, automation, and machine learning, it can be easy to lose the humanity in your marketing, especially digital marketing. An online community can be a great way to be human and helpful while still leveraging your automation for good. Now, I know building a great community can seem overwhelming. Should you build a community on Facebook or Slack? How will you get the right people to join and, furthermore, how will you keep them engaged?
Some of the world's biggest brands have succeeded in large part due to their strong communities of brand evangelists. With limited resources, how can a scrappy startup build and scale a community? In this week's episode of The Inbound Success Podcast, Nikki Nixon talks about building the #FlipMyFunnel community and what it took to take it from a small event sponsored by Terminus to a 7,000+ person movement focused on improving the effectiveness of B2B marketing, sales and customer success professionals. From conferences and events, to a private Slack channel, blog contributor program, local meetups, and more, Nikki has built a variety of channels for community participation, all of which have contributed to the growth of FlipMyFunnel's passionate audience.
How does a scrappy SaaS startup successfully take on the established giants in an industry? In this week's episode of The Inbound Success Podcast, commonsku Co-Founder Mark Graham shares how he and his wife (and Co-Founder) Catherine successfully grew commonsku and disrupted an industry dominated by large, entrenched, very well funded players.
So, something amazing is happening on Facebook right now. No kidding. This past summer, we created a buzzing marketing community called IMPACT Elite on Facebook, and the conversations, connections, and inspiration coming out of it have already surpassed our greatest expectations.
Providing a great user experience is key. One way you can do that as an organization is by building social communities for your customers and fans. In this week's episode of The IMPACT Show, Bob and Nick discussed this, as well as mobile vs. desktop usage, and Google reinforcing the importance of SSL. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.
Every modern marketer knows the importance of having a social media presence for your brand and or B2B companies, LinkedIn may be the most effective platform for lead generation. Beyond sharing updates on your company page, there are also thousands of LinkedIn groups on a variety of topics where professionals go to gain industry insight and interact. These groups present a great opportunity for businesses to put themselves right in front of potential leads and engage with them directly. Unfortunately, far too many marketers neglect LinkedIn groups in their marketing strategy.
It’s my modest opinion that every business should be represented in relevant LinkedIn groups. LinkedIn Groups (which were recently redesigned) provide opportunities for interactions with individuals having a particular interest in the field or industry; individuals that can easily turn into customers. To make the most of LinkedIn groups, you’ll need to remember just a few rules.