Inbound Marketing Blog

Chatbots & Live Chat Conversational Marketing

Conversational Marketing: The 4 Best Pages to Put Chatbots On

By: Kyle Bento June 7th, 2018

Blog Feature

People try to do too much, too fast. Trust me, I’m no exception. When IMPACT first started with building chatbots, our strategy was a bit all over the place. We built a LOT of different bots.  Most of them were pretty complicated, and, well... the results were poor.

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Infographics Chatbots & Live Chat

How to Choose the Best Messaging App to Boost Your Business [Infographic]

By: Melissa Smith May 26th, 2018

Blog Feature

Being a kid born in the 80s, there was no such thing as a “messaging app” when I was growing up. Everything was done over the phone or with dial-up internet. Yes, I said dial-up. However, with smartphones, the messaging app world has grown up and become quite diverse. Between Snapchat, Facebook, Whatsapp, and others, there looks like there is no stopping it in the near future.

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Examples Chatbots & Live Chat

The 9 Best Chatbot Examples Every Marketer Should See [+ How to Build Your Own]

By: Eric Siu May 24th, 2018

Blog Feature

Digital communication is ever-changing. When it comes to digital marketing, email has long been known as the channel that generates the most ROI. In fact, because studies show that email marketing ROI is $44 for every $1 spent, it has traditionally been the best area for marketers to focus on. However, like any successful channel, email has become overcrowded. The average professional gets about 141 emails per day and the CTR of a typical marketing email is just 5-10%. Facebook, too, is changing. Once an ally of digital publishers, recent changes to its News Feed algorithm prioritized posts from family and friends over brands. These are just some of the many reasons why chatbots, or chat apps that use artificial intelligence to receive and respond to messages, are rising in popularity.

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Infographics Chatbots & Live Chat

Chatbots Gone Wild! A Brief History of Chatbot Marketing (& Where It's Going) [Infographic]

By: Katie Pritchard April 28th, 2018

Blog Feature

From all the buzz surrounding chatbots right now, it may seem like they’re new to the market - but really they’ve been around for a few years. Their technology, however, is getting better and better every day. With the improvement of tools, it’s easier for marketers to handle and create chatbots, and more consumers are used to interacting with them. Chatbots are going to change the game for marketing in the next few years, and it’s important to understand everything that goes into this market before you’re left behind.

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Customer Satisfaction Chatbots & Live Chat

New King of Customer Service: Why Messaging Apps & Bots Are Killing Live Chat

By: Dan Baum April 6th, 2018

Blog Feature

Hey! You there. It’s me, that little box on the corner of your screen. Do you have a question? Can I help? Do you want to live chat with me? What better way to help you out than with live chat? How companies have handled customer communication is always changing, as technology improves and consumers’ expectations become increasingly demanding.

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Marketing Automation Chatbots & Live Chat

6 Stellar Chatbots for Small Business Teams in 2018

By: Christine Austin February 7th, 2018

Blog Feature

Convenience and automation have increasingly become daily necessities for businesses looking to streamline their marketing and customer service -- but these luxuries aren’t and shouldn’t be limited to enterprise companies. Both large and small organizations ultimately share the same goals; increasing profits, maximizing productivity, increasing brand awareness, etc.

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Chatbots & Live Chat

Live Chat: 12 Tips You Need Before Getting Started

By: Pravya Pravin July 31st, 2017

Blog Feature

With user expectation shooting off the roofs and human attention spans shortening by the day, marketers like you need to be faster and smarter. No one has the time nor the patience to wait for their queries to be answered after a few hours, let alone a day or two. Information is expected to be delivered unimaginably fast, especially when it comes to marketing to millennials. Did you know that 81% of consumers demand faster response time from brands than they did previously? Considering this, it should come as no surprise that 70% of users say live chat has the highest satisfaction level for them.

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Chatbots & Live Chat

Should You Put Live Chat on Your Website?

By: Daniel J. Murphy June 23rd, 2017

Blog Feature

When navigating a company's website looking for support, how often have you been given the option to "live chat" with a customer support representative as an alternative to calling a 1-800 number? Big companies like Verizon, Comcast, and many others have been offering live chat support for a few years now and for 53% of customers chat  – also known as “instant messaging” – is preferred. Who wants to wait on hold for 20 minutes to speak with a support representative, anymore?

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