Inbound Marketing Blog

Case Studies

Search Engine Optimization Case Studies

1 Million Backlinks: What You Can Learn from Running a Backlink Audit in 2018

By: Eric Siu on February 19th, 2018

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Building organic traffic to your site is one of the most powerful things you can do to grow your online business, and, while it takes time and effort to get there, a high search ranking drives free, qualified traffic to your site.

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Case Studies IMPACT Stories

Grassroots Inbound: 5 Tactics I Used to Make an Impact Locally

By: Jenna Ott on January 15th, 2018

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I’m an inbound marketing strategist. I’ve been one for years and I am always amazed at what can be accomplished when strategy and tactics come together. If you’ll be so kind as to indulge me for a bit, I’d like to share a story about how I accomplished something that was a longshot, through smart inbound strategy and tactics. It was about this time last year when I made the decision to do something I never imagined doing --  run for my local school board.

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Branding Case Studies

Why 55+ Major Brands Are Staying Home This Thanksgiving

By: Ramona Sukhraj on November 15th, 2017

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It’s go-time, people. Aside from food, family, and football, businesses and consumers alike are preparing for one thing as Thanksgiving approaches -- sales. Black Friday, the day after Thanksgiving, is widely accepted as the “busiest shopping day of the year.” It marks the official start of the holiday shopping season and helps thousands of retailers across the country get back “in the red” with profits. However, with the advent of Small Business Saturday, Cyber Monday, and “doorbuster deals,” more and more retailers are expanding their sales beyond just Black Friday -- and not all consumers are happy about it.

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Inbound Success Podcasts & Shows Case Studies

"Big Inbound Results on a Small Budget Feat. Chris Handy" (Inbound Success Podcast Ep. 5)

By: Kathleen Booth on September 25th, 2017

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Is it possible to get great inbound marketing results on a small budget?  In this week's episode of The Inbound Success Podcast, I interview Chris Handy, Founder and CEO of Think Handy, a Fort Worth Texas-based inbound marketing agency. Chris shares his experience developing an inbound marketing campaign for a Spanish-immersion preschool launching a new location in Fort Worth. Learn how Chris was able to deliver big results for a small business on a limited budget. 

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Case Studies Infographics

10 Things Your Business Can Learn from Apple's Marketing [Infographic]

By: Margaret Ybarra on September 23rd, 2017

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With all the media buzz surrounding the new iPhone 8 and iPhone X, it's nearly impossible to ignore the fact that Apple has yet again reminded us of their marketing genius.  Time and time again, I am blown away with their ability to create worldwide anticipation for their new products and how even after all these years they seem to effortlessly progress as an icon for product and marketing strategy.  Not to mention the fact that their brand is not only loved by consumers, but by competitors alike.

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Sales Case Studies

Sales Enablement: Software Company's SQLs Increase 45% Overnight

By: Kyle Bento on July 31st, 2017

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Aptify provides management software and services to enterprise-level, membership-based organizations. When they approached IMPACT, they were facing two challenges. First, they wanted to pivot their efforts toward an inbound marketing approach. (We helped them with that.) Second, sales was falling short of their ambitious opportunity goals.

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Case Studies HubSpot

Software Company Doubled Leads, Tripled MQLs and SQLs in 1 Year with HubSpot

By: Brie Rangel on July 28th, 2017

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Aptify provides membership and associatation management software and services to enterprise-level, membership-based organizations. When they came to IMPACT, their team was making the transition to a more inbound marketing-focused approach.

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Website Design Case Studies

HubSpot Impact Awards: Evaluation Checklist Hits Big With Seniors

By: Melissa Smith on July 27th, 2017

Blog Feature

Presbyterian Senior Living (PSL) is a not-for-profit organization with several communities offering a broad range of senior living services located in Pennsylvania, Delaware, Maryland, and Ohio.

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