It’s go-time, people. Aside from food, family, and football, businesses and consumers alike are preparing for one thing as Thanksgiving approaches -- sales. Black Friday, the day after Thanksgiving, is widely accepted as the “busiest shopping day of the year.” It marks the official start of the holiday shopping season and helps thousands of retailers across the country get back “in the red” with profits. However, with the advent of Small Business Saturday, Cyber Monday, and “doorbuster deals,” more and more retailers are expanding their sales beyond just Black Friday -- and not all consumers are happy about it.
Is it possible to get great inbound marketing results on a small budget? In this week's episode of The Inbound Success Podcast, I interview Chris Handy, Founder and CEO of Think Handy, a Fort Worth Texas-based inbound marketing agency. Chris shares his experience developing an inbound marketing campaign for a Spanish-immersion preschool launching a new location in Fort Worth. Learn how Chris was able to deliver big results for a small business on a limited budget.
With all the media buzz surrounding the new iPhone 8 and iPhone X, it's nearly impossible to ignore the fact that Apple has yet again reminded us of their marketing genius. Time and time again, I am blown away with their ability to create worldwide anticipation for their new products and how even after all these years they seem to effortlessly progress as an icon for product and marketing strategy. Not to mention the fact that their brand is not only loved by consumers, but by competitors alike.
Aptify provides management software and services to enterprise-level, membership-based organizations. When they approached IMPACT, they were facing two challenges. First, they wanted to pivot their efforts toward an inbound marketing approach. (We helped them with that.) Second, sales was falling short of their ambitious opportunity goals.
Aptify provides membership and associatation management software and services to enterprise-level, membership-based organizations. When they came to IMPACT, their team was making the transition to a more inbound marketing-focused approach.
Presbyterian Senior Living (PSL) is a not-for-profit organization with several communities offering a broad range of senior living services located in Pennsylvania, Delaware, Maryland, and Ohio.
The Closet Works Inc. is a custom closet and organization solution company servicing the greater Philadelphia area. While their team had no issue delivering value to their clients with their top-of-the-line, custom solutions, their website was still failing to engage website visitors and convert them into leads.
For marketers, holidays present a great opportunity to get creative with your strategy and try out a unique and memorable campaign. While St. Patrick’s Day might not be considered a national holiday, we still see some great campaigns each year from brands looking to capitalize on the fun and festive nature of this day and connect with their audiences.