As I write this, we’re exactly one day after the wrap of IMPACT Live 2018. It’s been a crazy couple days and I honestly feel like I could sleep for 48 hours and still be tired. However, one of my favorite parts of IMPACT Live is that I basically have no choice but to unplug from work and actually focus on some professional development (PD).
Ladies and gentlemen, I think we can all agree that IMPACT Live 2018 was absolutely fantastic. With more than 500 of our closest marketing and sales friends, we all experienced two very full and memorable days of learning, meeting new people, and having a total blast while doing it. (You can check out the recaps: Day 1 and Day 2.) Heck, I even got to speak this year! Here's the thing, though. Marketing conferences -- especially the good ones -- are exhausting marathons that leave me at once elated and energized to take action, and completely and utterly ready to embrace a new life as a human contact-avoiding hermit.
As with most industries, networking in marketing is an integral part of growing your career and personal brand. For some, networking at marketing events, conferences, meetups, and more provides a rush of excitement thinking of all the possible connections that could be made and business acquired. However, for others, including myself, mingling with large groups of people causes anxiety with the desire to retreat rather than go forth into the crowd and connect.
User Experience is one of my favorite things to talk about -- if that weren’t obvious enough to those of you who have seen me and Jessie-Lee Nichols tear apart the user-submitted websites during IMPACTs Website Throwdown! Nothing excites me more than taking a deep dive into the usability and functionality of a website and, with a background in graphic and web design and years of experience as an inbound marketer, I have become quite good at understanding UX and its importance in creating a successful marketing strategy.
If working in the agency world has taught me anything, its that you are going to be presented with some pretty challenging problems and you need to face them head-on. But finding the solution to those problems isn't always the easiest, and it can feel pretty aggravating when you just can't solve them.
This is a big week for Creator's Block. In fact, it's quite a milestone for myself and the podcast. In a couple of weeks, Creator's Block will return (on July 17, to be precise), just in time to celebrate its second anniversary. But I will not be returning with it, as Marcella's co-host.
No matter how much we like our jobs, we all have bad days, right? It can happen for a lot of reasons -- a coworker that's pushing your buttons, a project that's gone sideways, your personal life might be stressing you out, or maybe it's just one of those days, where there's no reason in particular for a sour mood. Here's the tricky part about situations like that. Emotions tend to run pretty high, which can not only lead to you feeling a ton of stress and anxiety, it can also take a toll on those around you. (Let's be honest. Those kinds of emotions are typically not easy to hide from your team, so it can seriously affect the mood of your work environment.) So, what are the best ways to handle tough days and negative emotions at work? And what exercises can we do to make ourselves feel better?
Hiring is hard, partially because reviewing candidates is extremely hard.