You already know that a high-performing landing page is critical to the success of your inbound marketing strategies. Like many professionals, however, you may not know essential landing page best practices just because you know they're necessary. If you're aiming for higher conversion rates, incorporating these 11 key characteristics will help make your landing pages more engaging.
Have you struggled to get visitors to your site to do what you want? Maybe you want them to sign up for your newsletter, or get a demo of your product, but they never make it to that page? It may be time to revisit your calls-to-action. These 15 call-to-action examples will show you how to really generate leads. Call-to-Action Examples Netflix WordStream Hotjar HubSpot Sales Campaign Monitor Kissmetrics Spotify Trello Lyft Join.Me
Lead generation can be far from a fairy tale sometimes. Occasionally, people find us, convert, become a customer, and we all live happily-ever-after. But at others, we meet frogs who view a few pages, then leave without telling us who they are or giving us any way of contacting them again. (I mean, come on. Even Cinderella left a glass slipper behind.)
Joanna Wiebe of CopyHackers once said “the shorter the copy, the less time people think they have to spend on it.” Unfortunately, how many among us can really say she’s wrong?
You’ve been underestimating an important member of your marketing team. They’ve been working their butt off, adding direction and guidance to your website, helping your visitors get from one point to another, but day in and day out, they’ve been stuck in the same job. You’ve ignored them, never offering a promotion or even a new responsibility. What’s a CTA button to do? Alright, maybe that was a bit much, but the point is many businesses are resting on their laurels when it comes to CTAs and are not using them to their full potential.
In order to generate leads, your website needs to employ effective calls-to-action that prompt visitors to carry out a particular action. This isn't anything we haven't heard before. However lead generating calls-to-action must not only deliver a message, but they must be designed to present the right visitors with the right message at the right time in the right way. It sounds complex, but I assure you we can work through this.
We've all been to a job fair before. Frantically walking the isles of a room filled with tons of companies all eager to have you stop at their booths. Getting a prospect to click your CTA is like getting an employee to take the time to visit your booth and hear your
In order for your calls-to-action to effectively drive prospects and generate conversions, it’s critical that your understanding of what works – and why – is both thorough and ongoing. This is especially true today, as mobile technology and the Internet have fostered somewhat of an attention deficit environment among consumers. This