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Buyer Personas

30 buyer persona questions to ask in your 2020 persona interviews

By Kaitlyn Petro on December 8th, 2019

Inbound Marketing

Do Buyer Personas Still Matter In Inbound Marketing?

By Kathleen Booth on June 5th, 2019

By Kathleen Booth on June 5th, 2019

"The Pain of Outlining & an Airing of Grievances" with Kali Greff & Alexa Baray of Verblio (Content Lab, Ep. 33)

By Liz Moorehead on May 31st, 2019

By Liz Moorehead on May 31st, 2019

9 Common Mistakes to Avoid When Creating Buyer Personas

By Jen Barrell on January 9th, 2019

By Jen Barrell on January 9th, 2019

4 Great Buyer Persona Examples (+Free Template)

By Kristin Linde on January 4th, 2019

By Kristin Linde on January 4th, 2019

The Science of Great Buyer Personas [INFOGRAPHIC]

By Lexie Ward on November 25th, 2018

By Lexie Ward on November 25th, 2018

Better Buyer Personas: Keeping It Human in a Tech-Forward Field

By Rachel Palmateer on September 28th, 2018

By Rachel Palmateer on September 28th, 2018

Content Marketing

What Type of Learner Are You (And Your Buyers)? This [Flowchart] Will Tell You.

By Kaitlyn Petro on July 14th, 2018

By Kaitlyn Petro on July 14th, 2018

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