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What Marketers Can Learn from WW’s Rebrand Troubles

By Iris Hearn on March 4th, 2019

By Iris Hearn on March 4th, 2019

The Psychology of Design: The Color Red in Marketing & Branding

By Ashleigh Respicio on February 27th, 2019

By Ashleigh Respicio on February 27th, 2019

What Mastercard is Teaching Marketers About Sonic Branding

By Iris Hearn on February 13th, 2019

By Iris Hearn on February 13th, 2019

Brand Development

The Year of Brand Activism: Survey Says 63% of Consumers Reward Purpose-Driven Brands

By Jen Barrell on December 11th, 2018

By Jen Barrell on December 11th, 2018

Marketing Strategy

5 Examples of Companies with Great Multi-Brand Websites

By Jenna Ott on October 23rd, 2018

By Jenna Ott on October 23rd, 2018

Brand Development

Should Brands Get Political? Report Finds Majority of Consumers Buy Based on Social/Political Issues

By Jen Barrell on October 5th, 2018

By Jen Barrell on October 5th, 2018

Toys “R” Us Auction Canceled: A Lesson in The Power of Branding

By Stephanie Baiocchi on October 5th, 2018

By Stephanie Baiocchi on October 5th, 2018

User Experience Design

9 Tips for Being More Trustworthy & Transparent With Your Pricing Page

By Ramona Sukhraj on September 11th, 2018

By Ramona Sukhraj on September 11th, 2018

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