Inbound Marketing Blog

Social Media Marketing Brand Awareness

6 Social Media Marketing Failures & What You Can Learn from Them

By: Karisa Egan May 29th, 2018

Blog Feature

I think it’s safe to say that social media has taken over (almost) everyone's life. Think about it; how many times a day do you open Instagram or Facebook casually just to see what your friends are up to? I know I’m on there at least 20 times a day mindlessly scrolling and brands are smart. they’ve caught on to this behavior. That’s why while you’re scrolling through your friends post you’re likely to see a brand’s pop in there every so often. Typically they’re easy to pass over, but then there are some that really catch your attention. that’s the whole goal, right? But, what if they catch your attention for the wrong reason? Like offending your values or making you feel totally alienated from their brand?  

Read More

Brand Development Twitter Marketing Brand Awareness

Unblocked: What Brands Can Learn from a Court Ruling on Trump's Twitter

By: Jenna Ott May 28th, 2018

Blog Feature

For brands, follower engagement on social media is a key element to visibility and success. As a marketer, I know this inherently because I spend much of my time monitoring engagement metrics, and while engagement is typically positive, it is practically guaranteed that at some point, a brand will face negative feedback. Determining the right approach to handle negative engagement on social media is a challenge, however, with a recent ruling from a federal judge in Manhattan, precedent has been set for how not to deal with it.

Read More

Customer Satisfaction Brand Awareness Sponsored

How to Choose Awesome Company Swag People Actually Want in 2018

By: Will Harris May 25th, 2018

Blog Feature

Not all company swag is created equal. It may seem like an obvious statement, but there are thousands of offices all over the world that are putting up with sub-par swag, usually only because whoever is ordering it doesn’t know any better. There’s a huge difference between being thoughtful with your company swag items and just throwing your company logo on the cheapest thing you can find, and the benefits of doing the former  go way beyond what you might think. Both internally at your company and externally, when you’re thoughtful with what you put your brand on, it’s going to pay off.

Read More

Brand Awareness

Sneak Peek: Marketing Lessons from 10 Super Bowl 2018 Commercials

By: Landon Calabello February 2nd, 2018

Blog Feature

For any of you watching the Super Bowl this Sunday, I'm sure you're excited about spending quality time with family and friends enjoying great company, good food, and ice cold drinks. In addition to this, as a marketer, I couldn't be more excited about the commercials. 

Read More

Brand Awareness

Great Products, Bad Marketing: 4 Brands We Love That Missed the Mark

By: Ramona Sukhraj November 13th, 2015

Blog Feature

So, tell me this hasn’t happened to you. You’re starving. You meet up with a friend and they drag you to a small, sketchy restaurant where the menu’s falling apart, prices are scratched out and handwritten back in, the lights buzz, and you’re afraid you might get mugged in the bathroom. Pretty much, things couldn’t look worse -- but after a few bites, you realize they also couldn’t taste any better. We hear it a lot in business: even great marketing can’t help a bad product, but what about the opposite?

Read More
Impress in 2018 with IMPACT’s

Inbound Marketing
Strategy

Template & Example

More Info

By entering your email, you expressly consent to receive resources to help improve your inbound efforts.

Get it Now
Impress in 2018 with IMPACT’s Inbound Marketing Strategy Template & Example