Inbound Marketing Blog

Blogging Content Marketing

Blogging Tips: 3 Fun Ways to Write a Blog Introduction

By: Liz Murphy July 20th, 2018

Blog Feature

Even though I’m a writer who can sometimes make 1,000+ word counts look as easy as riding a bike, don’t be fooled by my graceful exterior. Not only do I not know how to ride a bike (gasp!), I also find myself mentally pulling my hair out when I’m under a deadline to produce blog content for work. And there’s nothing more frustrating about the blogging process than writing an introduction.

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Blogging Content Marketing

17 Business Blog Topics Your Audience Wants You To Write

By: Kevin Phillips June 21st, 2018

Blog Feature

Is your business currently blogging? What kinds of topics are you writing about? How much success have you had? I’m willing to wager that if you’re reading this article, you fall into one of two camps: Either you’ve been blogging for awhile and just aren’t seeing the needle move or You’re just getting started with inbound marketing and want to make sure your first steps are in the right direction. Whatever the case, I’m going to give you a comprehensive list of business blog topics you will want to start writing today.

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Blogging Content Marketing Copywriting

Keep These 5 Best Practices Handy for Writing Your Next Comparison Article!

By: Kevin Phillips May 9th, 2018

Blog Feature

You know what my favorite stage of the buyer's journey is? The consideration stage. This is where buyers really start to ask the questions that will ultimately decide what they purchase. It's also the stage most businesses ignore, dismiss, or don't really consider creating content for. Why? Because they're too busy fine-tuning their offerings at the decision stage or cranking out tons of fluffy content at the awareness stage hoping to bring new people into the funnel. They focus on the two ends of the funnel, where people come in as strangers and where they exit as customers, but it's the middle of the funnel where most of the buying decision really happens. It's here where consumers will do the majority of their self-driven research into all the possible solutions to their problems. And it's here where I teach my clients to focus a lot of their content creation efforts.

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Blogging Productivity

9 Tips to Avoid Writer's Block (& Create Better Content Than Ever!)

By: Margaret Ybarra April 3rd, 2018

Blog Feature

Let me start by painting a picture for you; You have your coffee, quiet music playing, you're nice and cozy and ready to start writing. And then it happens... The blinking cursor starts to taunt you and absolutely nothing is moving from your brain to your fingertips. Your screen is blank, your mind is too. You've officially hit writer's block.

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Blogging Content Marketing

7 Reasons To Love Interview-Based Blogging (And How To Do It Right)

By: Stacy Willis February 8th, 2018

Blog Feature

Even if people are completely bought into the importance of blogging for business, it can be difficult to get them to follow through with it. Perhaps they “don’t have the time” or aren’t strong writers; whatever the reason, getting some to create a piece of critical SEO content, can be like pulling teeth. That’s part of the reason why at IMPACT, we offer an interview-based blogging service to clients.

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Blogging Content Marketing

My 6 Best Blogging Hacks (That Actually Work)

By: Liz Murphy December 28th, 2017

Blog Feature

You know what used to grind my gears in high school? When teachers would make me turn in an outline for a paper that was to be graded independently, before my paper was due. The whole exercise seemed pointless to me; why did it matter what the paper looked like before it was actually written? In my 16-year-old brain, the answer was obvious: They were gleefully torturing me with busy work that would prevent me from watching the Backstreet Boys perform on TRL with Carson Daly. Oh, to be young, self-centered, and boy band-obsessed.

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Blogging Just for Fun IMPACT Stories

Best of 2017: Our Top 17 Marketing Articles From the Past Year

By: Ramona Sukhraj December 27th, 2017

Blog Feature

If you're reading this, it's likely we've spent a lot of time together over the past year, or even the past few. We're basically best blog friends and, as blog besties, I know you'll forgive me for bragging for a hot minute. (Clears throat)

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Blogging Website Design User Experience Design

9 Blog Layout Best Practices to Remember in 2018

By: Christine Austin November 30th, 2017

Blog Feature

Your business’s blog is a staple for driving new users to your website who seek knowledge and answers to the questions they have. It thrives on expert content marketing that’s valuable to your audience which ultimately helps drive visitors to grow your business.   In fact, small businesses that blog get 126% more lead growth than small businesses that do not blog  (Source: HubSpot). While content marketing on your blog is a crucial part of making sure you’re generating traffic to it, content alone will not ensure your blog is making the best impression.

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