I know, I know. Everyone tells you to blog for SEO. Blog to bring traffic to your website. I’m not going to tell you those things (while they are true and very important). I want you to blog for a totally different reason. I want you to blog because it will make you better at simply being you.
A lot of people say writer's block doesn't exist, but come on -- there isn't really another way to describe the feeling. You know what I'm talking about; that feeling that you've run out of ideas or don't know how to express your idea in a new way. Every content writer eventually reaches this point in their careers (maybe even regularly) and frankly, it sucks.
Marketers face constant pressure to meet monthly traffic goals and, unfortunately, many bosses have unrealistic expectations about how quickly blogging will grow traffic from search engines.
One of the biggest concerns for modern businesses is generating blog subscribers. Having a big email list of blog subscribers has many benefits: You build a deeper relationship with subscribers You can send more traffic to new blog posts Subscribers are more likely to purchase an offer than average website viewers In this article, we outline everything you need to know about generating blog subscribers, from proven technques and actionable tips to a detailed strategy to 10x your email list growth.
Remember when blogs were secluded to LiveJournal and reserved for nerdy niches? Well, those days are long gone as blogging for business has become a staple of every marketing strategy. Blogging is as essential to marketing a business as the yellowpages once were and if you haven't adopted the practice yet, you may be at a serious disadvantage to your competitors. Fortunately, it's not too late to get started. In this article, I've put together everything you need to know to make up for lost time and start blogging for business right away.
Most marketers know by now that blogging for business is essential, but, has your company made it a top priority? If not, it should. Not only will your blogging generate more indexed pages and opportunities for you to get found, but research shows, you can earn 67% more leads than those who aren’t blogging as well.
Choosing the right blog categories is incredibly difficult. All too often I hear: my company sells widgets, we should have a category for each type of widget! AND we should have a category for each industry that buys our widgets! You shouldn’t. They’re wrong. Don’t do that. I’ve told clients not to do that. Your blog is an inbound tool - it’s meant to educate, illuminate, and share information to make your prospects more knowledgeable, better at their jobs, and be useful.
Content is still marketing's reigning king and that means blogging should be a top priority for B2B marketers in 2018. As you plan your content for the rest of the quarter (or next quarter), it's beneficial to take a look at recent data to get a better picture of the current state of B2B blogging. You'll notice some trends are changing, but there are several things that remain the same. For example: