The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
"We have a blog but we hardly ever post anything on it." If I had a nickel for every time we've heard that line from a frazzled marketing manager, well, I'd have a lot of nickels. More nickels than I'd know what to do with. Most of the time businesses put a blog in place because they know it's a best practice, they've seen their competitors do it, or one of their friends told them they needed one. They manage to scrape together a few posts in the weeks following the launch, but it doesn't take long for their efforts to fizzle out. Maybe they started with 3 posts a week, which quickly shifted to one post a week, and at this point they haven't blogged since sometime back in January.
Feeling like a little fish in a big pond? Like no matter what you say, it feels like your voice is never loud enough to break ground? Rather than wait around for your fairy godmother to transform your rags to riches with a twist of her wand, why don't you do something about it? After all, the road to success wasn't meant to be paved with flowers and open doors. If the audience for your business blog parallels the turn out for a crappy garage band, remember that you're the one driving it. You're the one producing the content. You're in charge of quality control, frequency, tone, subject matter, optimization, photo selection, and the list goes on. It's up to you to position your blog in the most favorable light to ensure that people will not only find it, but actually want to read it.
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While many businesses have adopted a less buttoned-up approach to interactions and endeavors, manners still matter. Much like placing your napkin on your lap, or avoiding talk of politics at a cocktail party, proper etiquette should play a prominent role in your business blogging efforts. If we keep trucking down the path we're on, it will only be a matter of time until we're all justifying sweatpants as real pants and Facebook shout outs as the proper way to wish a friend a happy birthday. Scary, isn't it? So before we all lose sight of common courtesy as a whole, I think it's about time that we dust off that old, antiquated guide to etiquette.
Creating blog content can often times feel like a double-edged sword. Sure blogging consistently helps you become a stronger, more seasoned writer, but it also drains the blog topic bank fairly quickly. Whether you like it or not, you're not going anywhere fast with a bone-dry blog topic reserve. At best, you're looking at a few frustrated hours filled with hair pulling, beard stroking, and pencil tapping. This is writer's block at it's finest.
Nothing brings your motivation to a screeching hault quite like realization that after all of your hard work, no one is actually reading your blog content. You just went from feeling 10 feet tall, to just..small. But don't let one unloved blog push you to throw in the towel, or a dozen unloved blogs for that matter. This problem has a solution, and you'll get there if you're patient.
I like to think that being creative comes at a price. When I was a little kid, no matter how many questions I asked, It was never enough to feed my curiosity. I knew babies didn't come from storks. I couldn't just let that response fly, and I was perpetually dissatisfied with the child-friendly explanations I was receiving. As a blogger, I have a hard time falling in love with an idea, because that means discounting the potential for other, better ideas that may come along. Above all, the biggest creative toll I have paid in my lifetime can be attributed to my steadfast procrastination. Upon realizing that meeting deadlines wasn't optional in the real world, I've adapted a few methods to increase productivity that may influence the way your business approaches blogging.
Inbound marketing truly can change relationships between companies and prospects. One tool that continues to educate website visitors and helps generate traffic is your blog. One thing for sure is that the same boring and stale content will quickly put your readers to sleep. Companies shouldn't think of blogging as just another
Do you want to be a business savvy blogger? With all of the right tools in your back pocket, you will be on the road to blogging super stardom in no time. Time is a number one factor in creating new content. And as a business professional, you know how valuable time
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