Recently, there has been a very intense force in the air. Unless you live off the grid, then you probably already know that Star Wars: The Last Jedi has been quickly attracting viewers young and old these past few months. With Star Wars: Rogue One making 1.056 billion USD worldwide at the box office, one can only imagine what this year's film will hit.
Let’s talk about shaving. Wait, what? Is that awkward? Do you not want to? For some people, shaving and grooming may be a strange, personal topic of discussion. It’s just something you need to do, not something some really want to talk about -- but Dollar Shave Club (DSC) changed all that. Back in 2012, the subscription razor service turned heads with its now legendary launch video that took audiences on a hilarious walk through their warehouse and poked fun at little annoyances every shaver faces.
Is your marketing message connecting with the right people? You can say all of the right things, but it won't matter if you say them to the wrong people. Most of the content marketing advice online doesn't differentiate between B2B and B2C, which might lead you to believe that the same approach works for both -- but it doesn't. Don't get me wrong. The general concept is the same -- create valuable content, but it's a matter of understanding what consumers versus a business find valuable and what resonates the most with each.