Inbound Marketing Blog

B2c Marketing

B2C Marketing Marketing Strategy

9 Brands That Brilliantly Newsjacked Star Wars: The Last Jedi

By: Christine Austin on December 15th, 2017

Blog Feature

Recently, there has been a very intense force in the air. Unless you live off the grid, then you probably already know that Star Wars: The Last Jedi has been quickly attracting viewers young and old these past few months. With Star Wars: Rogue One making 1.056 billion USD worldwide at the box office, one can only imagine what this year's film will hit.

Read More

B2C Marketing Case Studies

How Dollar Shave Club Grew From Viral Video to $1 Billion Acquisition

By: Ramona Sukhraj on July 21st, 2016

Blog Feature

Let’s talk about shaving. Wait, what? Is that awkward? Do you not want to? For some people, shaving and grooming may be a strange, personal topic of discussion. It’s just something you need to do, not something some really want to talk about -- but Dollar Shave Club (DSC) changed all that. Back in 2012, the subscription razor service turned heads with its now legendary launch video that took audiences on a hilarious walk through their warehouse and poked fun at little annoyances every shaver faces.

Read More

Content Marketing B2B Marketing B2C Marketing

B2B vs B2C: Creating a Killer Content Marketing Strategy For Each Audience

By: Bob Ruffolo on February 4th, 2016

Blog Feature

Is your marketing message connecting with the right people? You can say all of the right things, but it won't matter if you say them to the wrong people. Most of the content marketing advice online doesn't differentiate between B2B and B2C, which might lead you to believe that the same approach works for both -- but it doesn't.  Don't get me wrong. The general concept is the same -- create valuable content, but it's a matter of understanding what consumers versus a business find valuable and what resonates the most with each.

Read More