Inbound Marketing Blog

B2b Marketing

B2B Marketing Facebook Ads Examples

14 Inspiring B2B & B2C Facebook Ad Examples

By: Christine Austin on June 1st, 2018

Blog Feature

Facebook has to be a critical component of a B2B & B2C inbound marketing program, but so long as you are doing it right. I saw this quote on a Inc magazine that "62 percent of small business owners say Facebook Ads don't work." While the culprit for this is typically the visuals and copy, others blame the platform not being conducive to ads. People know you want to go to Facebook to browse, not to be bombarded with ads.

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Sales & Marketing Alignment Account-Based Marketing B2B Marketing

How Mike Volpe is Making Old School ABM New Again

By: Melanie Collins on January 5th, 2018

Blog Feature

We all know account-based marketing is nothing new. It’s been practiced for years. At the early stages of inbound marketing, traditional marketing tactics including account-based marketing (ABM) were looked down upon, but, now that inbound marketing isn’t the shiny new object, many sophisticated marketers are talking about how old-ish school tactics are helping them get in front of prospects that inbound just can’t reach.

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Website Design B2B Marketing Examples

11 Best B2B Website Design Service Examples in 2018 to Inspire You

By: Christine Austin on September 14th, 2017

Blog Feature

Best B2B Website Service Page Examples Medallia Hortonworks Achievers Arcurve Hootsuite Domo iVision Salesforce Marketing Cloud WaveOC Cart2Cart Interamark Your services page is one of the most critical pages on your website whose purpose is to not only reveal what you offer but how your company stands out from the rest. It starts with the messaging. Based upon the service you have; you need to figure out the best way to explain it. This could be through short sentences, long paragraphs, bullet point sections, or video.

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HubSpot B2B Marketing Mobile Marketing

B2B SMS Marketing: Easy & Effective Tips for HubSpot Users

By: Angela Myrtetus on July 18th, 2017

Blog Feature

Competition is everything when it comes to managing and growing your business. You want to be bigger, better, and more attractive than the company who’s doing the same thing as you, right? I mean, that’s the big picture, but, in the words of Gary V - “You really should focus on putting yourself out of business instead of worrying about what your competition is doing.” Which leads me to SMS marketing (text message marketing) and why it’s a must.

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Lead Generation B2B Marketing Facebook Ads

Facebook Advertising is Not Just For B2C.

By: Dan Tighe on December 20th, 2016

Blog Feature

Since the beginning of its time, there has been a misconception among marketers that social media advertising only works for B2C brands. There are, however, several reasons why this is false and why B2B companies should be utilizing Facebook Advertising just as much, if not more, often than their B2C counterparts. To start, let's take a look at some of the numbers.

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Social Media Marketing Marketing Strategy B2B Marketing

How to Measure Social Media ROI in B2B Marketing

By: Sapir Segal on October 17th, 2016

Blog Feature

One obstacle that B2B marketers often stumble across is measuring the ROI of social media. If you’re a marketer who believes in the potential of social media marketing, and invest your time and resources into developing social media campaigns, you must have a way to understand the value of your efforts and the only way to do that is through ROI.

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B2B Marketing

5 Ways to Get the More Out of Your B2B Marketing Budget

By: Margaret Ybarra on August 24th, 2016

Blog Feature

Creating an effective marketing strategy similar to baking a cake - it takes many precise ingredients in just the right order for it to work properly. Put one wrong ingredient in, too much of one thing, or not enough of another and it can fall flat. On the flip side, the finished product still won't appeal to some people despite having all the right ingredients, which means it's back to the drawing board.

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Lead Generation Paid Social B2B Marketing

How to Create a LinkedIn Sponsored Update Campaign (That'll Score More B2B Leads)

By: Ramona Sukhraj on June 2nd, 2016

Blog Feature

According to LinkedIn, over one-third of the world's 600 million professionals are using their platform. That makes it the largest network of influential, affluent, and educated people on the planet -- and a great place to advertise a B2B brand. (Naturally.) Despite being one of the most powerful and popular social networks, LinkedIn still doesn't get as much attention from marketers, but that is quickly changing. 

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