Inbound Marketing Blog

Sales & Marketing Alignment Account-Based Marketing B2B Marketing

How Mike Volpe is Making Old School ABM New Again

By: Melanie Collins January 5th, 2018

Blog Feature

We all know account-based marketing is nothing new. It’s been practiced for years. At the early stages of inbound marketing, traditional marketing tactics including account-based marketing (ABM) were looked down upon, but, now that inbound marketing isn’t the shiny new object, many sophisticated marketers are talking about how old-ish school tactics are helping them get in front of prospects that inbound just can’t reach.

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Website Design B2B Marketing Examples

11 Powerful Examples of B2B Product Service Pages

By: Christine Austin September 14th, 2017

Blog Feature

Your services page is one of the most critical pages on your website whose purpose is to not only reveal what you offer but how your company stands out from the rest. It starts with the messaging. Based upon the service you have; you need to figure out the best way to explain it. This could be through short sentences, long paragraphs, bullet point sections, or video.

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HubSpot B2B Marketing Mobile Marketing

B2B SMS Marketing: Easy & Effective Tips for HubSpot Users

By: Angela Myrtetus July 18th, 2017

Blog Feature

Competition is everything when it comes to managing and growing your business. You want to be bigger, better, and more attractive than the company who’s doing the same thing as you, right? I mean, that’s the big picture, but, in the words of Gary V - “You really should focus on putting yourself out of business instead of worrying about what your competition is doing.” Which leads me to SMS marketing (text message marketing) and why it’s a must.

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Lead Generation B2B Marketing Facebook Ads

Facebook Advertising is Not Just For B2C.

By: Dan Tighe December 20th, 2016

Blog Feature

Since the beginning of its time, there has been a misconception among marketers that social media advertising only works for B2C brands. There are, however, several reasons why this is false and why B2B companies should be utilizing Facebook Advertising just as much, if not more, often than their B2C counterparts. To start, let's take a look at some of the numbers.

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Social Media Marketing Strategy B2B Marketing

How to Measure Social Media ROI in B2B Marketing

By: Sapir Segal October 17th, 2016

Blog Feature

One obstacle that B2B marketers often stumble across is measuring the ROI of social media. If you’re a marketer who believes in the potential of social media marketing, and invest your time and resources into developing social media campaigns, you must have a way to understand the value of your efforts and the only way to do that is through ROI.

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B2B Marketing

5 Ways to Get the More Out of Your B2B Marketing Budget

By: Margaret Ybarra August 24th, 2016

Blog Feature

Creating an effective marketing strategy similar to baking a cake - it takes many precise ingredients in just the right order for it to work properly. Put one wrong ingredient in, too much of one thing, or not enough of another and it can fall flat. On the flip side, the finished product still won't appeal to some people despite having all the right ingredients, which means it's back to the drawing board.

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Lead Generation Paid Social B2B Marketing

How to Create a LinkedIn Sponsored Update Campaign (That'll Score More B2B Leads)

By: Ramona Sukhraj June 2nd, 2016

Blog Feature

According to LinkedIn, over one-third of the world's 600 million professionals are using their platform. That makes it the largest network of influential, affluent, and educated people on the planet -- and a great place to advertise a B2B brand. (Naturally.) Despite being one of the most powerful and popular social networks, LinkedIn still doesn't get as much attention from marketers, but that is quickly changing. 

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Strategy B2B Marketing

6 Steps to Smarter B2B Marketing Planning & Execution

By: Tom DiScipio April 12th, 2016

Blog Feature

In the fast-paced world of marketing and minimum viable products, there's a never-ending debate about which matters more: planning or execution? Smart B2B marketing, however, requires both.

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