Inbound Marketing Blog

Agile Marketing Marketing Strategy

Quarterly Marketing Plans vs. Annual Marketing Plans: 4 Crucial Comparisons

By: Jen Barrell June 12th, 2018

Blog Feature

What were you doing on March 14? While it feels like a short time ago, since then I’ve started a new job (as the Event Marketing Director here at IMPACT), visited six states, attended five high school band concerts, and started learning French. Did you know, according to the US Foreign Service Institute, it takes about 90 days to learn a new language? This and a lot of other things can happen in 90 days, but if you aren’t extremely specific about how that time is used, it can go by in a flash. Nowhere is this more apparent than in creating marketing plans.

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Agile Marketing Productivity

17 Organizational Hacks To Cut Through the Stress of Your Growing To-Do List

By: Karisa Egan January 16th, 2018

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Have you ever stared at your to-do list and felt yourself getting more and more stressed out? Or worried you’re never going the reach the end? There have tons of times I’ve become frantic thinking about how many things I need to get done, with only 24 hours in the day. It’s taken me many stress-filled days to realize organization was the answer to conquering my growing to-do list.

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Agile Marketing Marketing Technology

You Can't Be An Agile Marketer Without This One Tool.

By: Brie Rangel September 4th, 2017

Blog Feature

When you have it at your fingertips and can make informed decisions, data is a powerful thing. Without it, you’re not really being agile. We’ve been wrestling with how to be more data-driven in our agile marketing approach for about a year now, as have been many agile marketers we’ve spoken to. Fortunately, we finally found the missing link - Databox.

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Agile Marketing The IMPACT Show Podcasts & Shows

Agile Marketing: The IMPACT Show Ep.3 [Show Notes]

By: Ramona Sukhraj May 26th, 2017

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Another week, another awesome episode of The IMPACT Show with Bob & Nick.  Amid Dip Day deliciousness here in the office, Bob & Nick (broadcasting from the same room for the first time) took to Facebook Live to discuss Google Attribution, IMPACT Live, HubSpot's latest investment, and also candidly recount our journey with Agile Marketing and how to get started with it at your organization. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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Agile Marketing

Discovering the Right Agile Marketing Tool for Your Team

By: Kwaku Awuah March 31st, 2017

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With today’s always online, always connected society, there’s a need to react fast, adjust, and embrace the changes happening here and now. The processes that once took weeks are now getting implemented within days or even hours, as brands try to keep up with volatile markets and aggressive competition. Agile has become everyone's favorite project management and delivery buzzword -- including marketers. 

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Agile Marketing

How Agile Can Help Your Creative Team Get Into Ship-Shape

By: Vin Gaeta February 20th, 2017

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Managing a thriving team of designers and developers is no small task.  Between changing priorities, tight deadlines, client revisions, and fires that need to be put out, there seems to always be something vying for your attention and pulling you and your team away from the task at hand. There has to be a solution.

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Agile Marketing

25 Expert Tips for Better Agile Marketing

By: Carina Duffy February 17th, 2017

Blog Feature

Agile marketing, at it’s simplest, is when you apply the principles of the Agile software development methodology to marketing. But what does that really mean? And what does that look like in the real world? At IMPACT, we’ve adopted the agile approach over the last 6 months, and it has changed the way we do almost everything. It has improved our internal processes as well as our client relationships and transparency.

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Agile Marketing

How to Implement Agile Marketing Using Scrum

By: Brie Rangel February 16th, 2017

Blog Feature

We've made some big changes at IMPACT in the last year, and the one we're most excited to share is our transition to Agile Marketing using Scrum. We made the switch in August of 2016 after working with an Agile Marketing consultant, Mark Long. Mark helped us decide how to structure our teams, how to change our pricing model, and how to train our teams -- and after only one month of training, our agency flipped and never looked back.

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