Inbound Marketing Blog

IMPACT Stories Agency Growth Leadership

How We Create a Culture of True Transparency at IMPACT (& Why)

By: Chris Duprey January 12th, 2018

Blog Feature

IMPACT is known for its transparency within the inbound marketing community. We tell it like it is. If HubSpot does something that doesn’t make sense, we talk about it. And after IMPACT went through a rough period back in 2015, Bob didn’t hide behind a veil of secrecy. He started writing about it and talking about it. A lot.

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Agency Growth Customer Satisfaction

How to Break Up With A Customer (& Still Maintain a Good Relationship)

By: Karisa Egan November 16th, 2017

Blog Feature

“It’s not you it’s me.” You’ve probably heard this phrase a million times in romantic comedies or maybe in your own life, but have you heard that from a client? Probably not. In my experience, you’re more likely to hear “It’s not me, it’s you,” when dealing with a client or customer breakup.

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IMPACT Stories Agency Growth

How Asking Questions Can Avoid $10K Mistakes & Build Better Relationships

By: Landon Calabello October 19th, 2017

Blog Feature

Many people possess the innate ability to simply carry a conversation and ask questions relevant to the person they’re speaking to. For others, developing these skills takes practice. But if I’ve learned anything in my life, it’s that knowing how to ask powerful questions will change your life, both personally and professionally. Let me share with you my story on how I thought I understood it all, and how that cost me $10K of my customer’s money.

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Creator's Block Agency Growth Creative Inspiration

Creator's Block #41 [Podcast]: Skills All Agency Creatives Need

By: Liz Murphy September 26th, 2017

Blog Feature

I love working at an agency. (Lucky for me, the agency I work at rocks.) In fact, I joked with someone the other day that I didn't choose the agency life; "agency life chose me."

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Agency Growth Culture

What We Look for in a Marketing Strategist or Consultant (& You Should Too)

By: Kaitlyn Petro August 28th, 2017

Blog Feature

This November, IMPACT will turn EIGHT YEARS OLD. I know...where has the time gone? I’ve been extremely fortunate to be a part of the IMPACT team for just about four years now, and I’ve loved every single day of being at this amazing company. But IMPACT isn’t just great because of its team outings, Friday Beer Club, and unlimited coffee and snacks. IMPACT is great because of its people. In fact, our product is our people.

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Infographics Agency Growth

4 Ways Marketing Leaders Have Grown in 2017 & How to Keep Up [Infographic]

By: Kyle Bento August 5th, 2017

Blog Feature

Things have been rapidly changing in the marketing space. 2016 marked the solidification of some major changes in consumer behavior, putting the writing on the wall for how the best marketers would adapt in 2017. Earlier this year, I came across Brian Halligan's “4 Things Marketers Should Do In 2017” post on thinkgrowth.org. Brian painted a clear picture on how buyer behavior was shifting and shared these four recommendations as areas of focus in 2017 :

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Agency Growth Leadership Culture

How We Shifted IMPACT’s Culture for a Partially Remote Team

By: Natalie Davis June 20th, 2017

Blog Feature

To say remote working is a hot topic right now would be quite the understatement. 

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IMPACT Stories Agency Growth Hiring a Marketing Agency

4 Qualities Any Inbound Marketing Agency Really Worth Working With Has

By: Nick Salvatoriello February 7th, 2017

Blog Feature

So, this is my first attempt to just shake the rust off for this, the first article I’m privileged to publish on the IMPACT Marketing Blog. Hi! My name is Nick Salvatoriello and I just joined the IMPACT team in January as an inbound marketing strategist. What that really means is I'm one of the first people prospective clients get to meet with to discuss what their marketing goals and needs are and to help assess who is a really great fit. Usually, this means having consultative calls covering what those marketers need to do within the organization, what they're trying to accomplish, and what the team at IMPACT provides in terms of value and skills and talent to the organizations that hire us. So if you’re reading this, I’m going to assume a few things.

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