Do you want to win more new agency business? Of course you do, but it can be hard when your prospects have already had a negative experience with the competition. In this article and video, I'll teach you how to turn their negative experiences with other agencies into a win for you and yours.
Today is a big news day. THINK creative group has merged with IMPACT, but this isn’t a traditional merger announcement. This is very personal to me -- both as a business owner and as an individual. In order to understand why, however, first I need to share with you a handful of moments that have changed my life. I’m not talking about a few good decisions I happened to make here or there that yielded positive results. I’m talking about life-altering moments that fundamentally shifted the course of my life.
This episode of the Hubcast is brought to you by Needls. Kevin Dunn is a professor at HubSpot Academy, owning all agency growth content. Kevin and I met at HubSpot HQ a few weeks ago and I was so excited about what he was doing for agencies, I had to have him on the show! Not a HubSpot Partner? Don't stop just yet! We've got some good stuff in here for you too.
If you can’t communicate effectively with your team or organization, you aren’t going effectively lead them to success. While admittedly communication is often a scapegoat for larger organizational issues, it is extremely important. With that in mind, today, we are focusing on it as a catalyst to lead our teams more fruitfully. Have you ever had a boss or leader who solely relied on email, notes, or middlemen to communicate with you? I have -- and it wasn’t fun.
Have you ever felt like your proposal really knocked it out of the park, only to have the prospect put you off? It has happened to all of us at one time or another. (Probably more times than we’d care to admit.) You put a ton of time, energy, and effort into a stellar proposal and then you’re hit with a lackluster response… Something like, “let me talk to my partner” or “let me see if we have the money” or my personal favorite, “send me more information.” Are these responses put-offs or simply objections that can be flipped into something positive?
A few years ago, after seeing HubSpot’s Culture Code slide deck, we knew we wanted to create one for ourselves. After creating something that we really liked at the time, when we recently took a look at it we realized it needed a total refresh. We wanted it to represent the IMPACT we are today, which is very different than the IMPACT a few years ago.
You use a product; you love it. You tell everyone you know about it, but did you ever consider formalizing that relationship? If you’re an agency or a B2B marketer, it’s likely you utilize a product, service, or software with a partner program. You’ve probably never thought about actually partnering with another company to help fuel your own growth, but I’m here to tell you that partner programs could potentially be the missing link in your strategy. It was a key piece for us here at IMPACT.
So, you’re not seeing the results you want from your team. You’re baby-stepping. You’re doing the work -- but your team isn’t developing, moving the ball forward, or doing great work and moving it into the done column. You and your team aren’t having fun anymore... Your team is missing revenue goals. Team velocity is stagnant at best. For some reason, your team can’t break through and deliver the outcomes necessary to fulfill their purpose. The truth is -- It may not be them.