A few years ago, after seeing HubSpot’s Culture Code slide deck, we knew we wanted to create one for ourselves. After creating something that we really liked at the time, when we recently took a look at it we realized it needed a total refresh. We wanted it to represent the IMPACT we are today, which is very different than the IMPACT a few years ago.
You use a product; you love it. You tell everyone you know about it, but did you ever consider formalizing that relationship? If you’re an agency or a B2B marketer, it’s likely you utilize a product, service, or software with a partner program. You’ve probably never thought about actually partnering with another company to help fuel your own growth, but I’m here to tell you that partner programs could potentially be the missing link in your strategy. It was a key piece for us here at IMPACT.
So, you’re not seeing the results you want from your team. You’re baby-stepping. You’re doing the work -- but your team isn’t developing, moving the ball forward, or doing great work and moving it into the done column. You and your team aren’t having fun anymore... Your team is missing revenue goals. Team velocity is stagnant at best. For some reason, your team can’t break through and deliver the outcomes necessary to fulfill their purpose. The truth is -- It may not be them.
Today marks the end of my second week as part of the team at IMPACT. It’s been a busy two weeks thus far, but I could not be happier with my decision to join forces with Bob Ruffolo and this incredible team.
Growth and success don’t happen by accident. While it may seem like even the most eccentric products rise to fame and fortune these days (just look at the Snuggie), underneath their quirks often lie several critical foundational elements even Fortune 500 companies were built on.
IMPACT is known for its transparency within the inbound marketing community. We tell it like it is. If HubSpot does something that doesn’t make sense, we talk about it. And after IMPACT went through a rough period back in 2015, Bob didn’t hide behind a veil of secrecy. He started writing about it and talking about it. A lot.
“It’s not you it’s me.” You’ve probably heard this phrase a million times in romantic comedies or maybe in your own life, but have you heard that from a client? Probably not. In my experience, you’re more likely to hear “It’s not me, it’s you,” when dealing with a client or customer breakup.
Many people possess the innate ability to simply carry a conversation and ask questions relevant to the person they’re speaking to. For others, developing these skills takes practice. But if I’ve learned anything in my life, it’s that knowing how to ask powerful questions will change your life, both personally and professionally. Let me share with you my story on how I thought I understood it all, and how that cost me $10K of my customer’s money.