If you can’t communicate effectively with your team or organization, you aren’t going effectively lead them to success. While admittedly communication is often a scapegoat for larger organizational issues, it is extremely important. With that in mind, today, we are focusing on it as a catalyst to lead our teams more fruitfully. Have you ever had a boss or leader who solely relied on email, notes, or middlemen to communicate with you? I have -- and it wasn’t fun.
Have you ever felt like your proposal really knocked it out of the park, only to have the prospect put you off? It has happened to all of us at one time or another. (Probably more times than we’d care to admit.) You put a ton of time, energy, and effort into a stellar proposal and then you’re hit with a lackluster response… Something like, “let me talk to my partner” or “let me see if we have the money” or my personal favorite, “send me more information.” Are these responses put-offs or simply objections that can be flipped into something positive?
A few years ago, after seeing HubSpot’s Culture Code slide deck, we knew we wanted to create one for ourselves. After creating something that we really liked at the time, when we recently took a look at it we realized it needed a total refresh. We wanted it to represent the IMPACT we are today, which is very different than the IMPACT a few years ago.
You use a product; you love it. You tell everyone you know about it, but did you ever consider formalizing that relationship? If you’re an agency or a B2B marketer, it’s likely you utilize a product, service, or software with a partner program. You’ve probably never thought about actually partnering with another company to help fuel your own growth, but I’m here to tell you that partner programs could potentially be the missing link in your strategy. It was a key piece for us here at IMPACT.
So, you’re not seeing the results you want from your team. You’re baby-stepping. You’re doing the work -- but your team isn’t developing, moving the ball forward, or doing great work and moving it into the done column. You and your team aren’t having fun anymore... Your team is missing revenue goals. Team velocity is stagnant at best. For some reason, your team can’t break through and deliver the outcomes necessary to fulfill their purpose. The truth is -- It may not be them.
Today marks the end of my second week as part of the team at IMPACT. It’s been a busy two weeks thus far, but I could not be happier with my decision to join forces with Bob Ruffolo and this incredible team.
Growth and success don’t happen by accident. While it may seem like even the most eccentric products rise to fame and fortune these days (just look at the Snuggie), underneath their quirks often lie several critical foundational elements even Fortune 500 companies were built on.
IMPACT is known for its transparency within the inbound marketing community. We tell it like it is. If HubSpot does something that doesn’t make sense, we talk about it. And after IMPACT went through a rough period back in 2015, Bob didn’t hide behind a veil of secrecy. He started writing about it and talking about it. A lot.