Last weekend, I picked up the new iPhone XS and, while wildly over-priced, I was ecstatic to do so.
As much as I try to fight it, I always eventually fall for Apple's marketing tactics, and I'm certainly not alone.
The tech giant's ability to create worldwide anticipation for its new products, despite criticism of its prices and innovation in recent years, is what most can only dream of.
Not only is the brand lovedby consumers, but competitors as well.
Many businesses set Apple as the golden standard for product marketing engagement - but is it attainable on a small business budget? What you can actually implement in your day-to-day marketing strategies?
The top 10 concepts in the infographic from UK-based, The Website Group, below are the perfect place to start, and I've listed out some of the most impactful to get you started:
Keep it Simple - Less is more. When you overcomplicate your design, packaging, and delivery, you run the risk of your message not being heard. So, keep it simple with your marketing and let your product or service speak for itself.
Speak to Audiences Using Their Language - It is a proven fact that, in order to reach your audience, you must be able to relate to, understand, and speak to them in a place and/or way that they will best receive your information. Apple has developed its own lexicon over the years and it uses this to not only connect with its audience, but create a sense of community.
Ready for more? Check out the full infographic below.