Creative Lead, Speaker & CRO expert for IMPACT's Marketing Team
January 21st, 2018
When you're part of a startup, it can be hard to distinguish the importance of design and usability in your product.
It's so easy to get caught up with refining your product and understanding how to properly market it, that UX and UI become an afterthought.
Once you manage to get a blueprint version of your product live, the next step needs to be optimizing its design and UX, so you can better channel your users to convert.
But why should UX be one of your concerns so early on? You already have some sort of product, shouldn’t your focus be on marketing it and expanding its functionality?
While expansion is important, you likely have tons of competition. This means you need to have a product that not only allows you to stand out, but that also offers the best experience, functionality, and programming for buyers.
“I can’t overstate the value of design for a start up. I made a designer my co-founder, they should be employee 2, not 10.” - Dave Morin, Co-founder & CEO, Path
Once you manage to have a product that’s strategically designed the way you envisioned it, you might think you’ve hit the finish line.
But you’re wrong.
A beautiful design is nice, but it cannot make up for a poorly functioning product. So, while design needs to be an element that’s mixed in from the beginning, it won’t help your product succeed if people aren't able to properly use it.
The Future of UX
“Want your users to fall in love with your designs? Fall in love with your users.” - Dana Chisnell