Director of Digital Sales and Marketing Coaching, 5+ Years of Client Success and Project Management
September 30th, 2018
Depending on what your business is, you may or may not be familiar with Local SEO, a practice optimizing your website to rank better for a local audience.
According to BrightLocal “Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they're looking for them.”
Which is why If your company does business in a specific location, by having a physical store or just targeting visitors in that location, then Local SEO should be a part of your overall marketing strategy.
Here are some ways you can start to optimize for local SEO:
Google My Business Page
Starting with your Google My Business page will set you up for success as you begin your local SEO journey. It’s relatively simple to get optimized and only requires a small amount of time and effort on your end.
All you need to do is:
Fill out ALL the information
Attach it to a business email
Have an up to date Google+ account
Then verify it!
When it comes to local SEO, your website pages are where you need to put a little more effort in, but trust me it’ll be worth it!
Once you have all of your pages set-up correctly, it’s time to start utilizing schema-markups to help search engines return more of the information users want as they research businesses like yours via Google.
If you’ve ever looked up a restaurant or a store and see the ratings or reviews next to the title in your search results that’s due to a Schema.org. Schema not only brings the most important information to the forefront, but also that can be most influential in people’s decision to visit/work with you.
Typically for Local SEO you focus on Location, Reviews, and Event markups, but check out their site to see which local markup makes the most sense for your company.
If you are a local business then having strong reviews can have a huge impact on your prospects.
Start by encouraging your patrons or customers to review on top sites like Yelp, Facebook, and Google itself directly on your website with a reviews page, like United Methodist Home has. You’re making it easy for them to leave reviews across all the top sites in one easy place!
This is an easy way for those who love what you do to let everyone know!
This social proof will increase your credibility and start pulling in even more leads.
Just remember to make sure your business information on these review sites matches what’s on your Google My Business page and website. Like your website, if this information isn’t the same across all presences, it may be flagged as inauthentic.
Now that you know what you need to do to optimize for local SEO here’s a checklist of the top factors that can affect your business’ local search rank in a positive and negative way:
Backlinks to Google My Business
Localized anchor text for backlinks
Consistency of Name, Address, Phone Number (NAP) across all pages
Customer Reviews: quality, velocity, and diversity
Incorrect business categories on Google My Business
Keyword stuffing on Google My Business
Different NAP across website, Google, and other social sites
Check out the full infographic below from On Blast Blog to see see more information on the above tips and then go out there and get started on your Local SEO strategy!
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