The State of Mobile Marketing 2016 [Infographic]

Between smartphones, smartwatches, tablets, and the inevitable smart swimsuit (hey, it could happen), mobile technology and browsing are here to stay.

In fact, in Q4 2015 alone, mobile accounted for 55.7% of overall traffic to many leading U.S. websites. The way we browse the internet on-the-go, however, is changing less predictably every year, and frankly, the mobile marketing strategy your team put into place six months ago just may not fit the bill anymore.

That’s why JBH, a UK-based content marketing agency, in conjunction with SimilarWeb and SmartInsights, put together this infographic, “The State of Mobile Marketing 2016.”

The data-packed infographic shares a variety of facts and figures illustrating how and why mobile marketing is important, as well as how it relates to both search engine and mobile app behaviors.

Some of the piece’s highlights include:

• In a period of 18-months, 64.7% of Google’s visits were from mobile devices (approximately 9,526,762,000 visits)
• Mobile accounted for 62.7% of Facebook’s traffic (4,221,836,000 visits)
• While on-page time decreased on mobile optimized content, the number of mobile pages increased.
• Mobile app usage grew by 59% in 2015

Is your marketing team prepared for mobile success? Dive into all of the stats below!