IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Justine Timoteo Thomas

By Justine Timoteo Thomas

Feb 11, 2020

Topics:

Creator's Block
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Creator's Block

"The power of sharing personal stories" [Creator's Block, Ep. 122]

Justine Timoteo Thomas

By Justine Timoteo Thomas

Feb 11, 2020

"The power of sharing personal stories" [Creator's Block, Ep. 122]

My friend and colleague recently published an article that shared her deeply personal story about experiencing a miscarriage.

I was moved.

I had goosebumps the entire time I was reading, teared up when she mentioned what it felt like first learning she lost the baby, and outwardly shook my head at learning how so many baby-planning apps and websites seemed blind to such a large demographic of women.

I personally have not experienced what my friend has, and yet, I was still able to connect with her as a reader and was able to better understand her opinions on app-related UX... all because she shared her personal story.

Personal stories draw people in and can be such a powerful tool in marketing.

Readers, listeners. or viewers can connect with you on a deeper level, building trust and — ultimately — a relationship with you and your business.

In this week's episode, Marcella and I dive into why and how sharing personal stories can be so powerful.

 Listen to the episode


What we talked about

  • Painting a picture with your personal story
  • Why personal stories are so powerful
  • How to be brave and vulnerable in sharing

Resources

We want to hear from you!

First, subscribe to Creator's Block on Apple Podcasts. Second, have a question or an idea for a future episode of the podcast? Let us know! 

Or, you can shoot us a message in IMPACT Elite!

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.