Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K
April 30th, 2018
About three years ago, we ramped up our content output and opted to send subscribers one daily email with everything from the day rather than the instant notifications the majority was receiving at the time.
For a while, this was great, but today, it can be even better.
To that end, the time has come to say goodbye to the IMPACT Daily Digest, friends -- but we’re replacing it with something you’ll love even more. Here’s why.
TL, DR: More Value, Less Email
It’s quite simple, really.
As we move into our new position as a media company and publisher, we’re sharing even more killer content and news with our subscribers each day, but we know that can be hard to keep up with and sift through.
The last thing we want to do is give you more information than you can handle or add more noise to your inbox.
So, we came up with something that will surface even more value for you, but without as many emails.
Introducing The Latest by IMPACT
Starting Tuesday, September 25th, all of our subscribers will be getting our new newsletter, The Latest by IMPACT.
It’s the most honest, relevant, and actionable marketing contenthand-curated (by yours truly or one of my equally charming teammates) and delivered to your inbox just 3x a week.
Unlike the Daily Digest which simply gave you an automated feed, The Latest goes beyond just articles to incorporate can’t-miss new videos, podcasts, tools and templates, live and on-demand webinars, info and highlights of industry events, and exclusive content only subscribers will have access to.
The Latest is even more of what you need to know, but in a clearer, more concise and useful package.
So, What Happens Next?
Next, we’ll flip the switch and all subscribers (new and old) will stop getting the daily digest from us and start getting only the very best content hand-curated via The Latest by IMPACT newsletter 3x a week.
What Do You Have to Do?
Nothing -- but we’d love your feedback.
Let us know in an email or tweet @ramonasukhraj what you think of The Latest and what you’d like to see to make it the best newsletter you subscribe to.