You already know that we at IMPACT are ALL ABOUT being able to tie our content directly into revenue. There are a lot of ways to do that, but one of them is to run a report that shows Closed Deal Amounts by First Page Seen.
This is a cross-object report (deals and contacts), and we’re able to see which of our site pages visitors land on initially and eventually turn into revenue.
In this example, we’re able to see that this year our top-performing articles in revenue were the TSL merger, top CMS platforms for digital marketing, and top inbound HubSpot partner agencies (HINT: big 5 content!!).
What’s on Marcus’ Mind
Marcus just got back from a whirlwind trip and is getting fired up about red tape in organizations. Is there a way to overcome the red tape and allow content producers (including videographers) to create content efficiently?
We think so!
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HubSpot Wishlist: Automatic Notifications for Salesforce Sync Errors and API Calls Approaching the Limit
“It would be nice to have a simple notification to inform admins when a serious Salesforce sync error occurs or when API calls reach a certain percentage of the 24 hour limit. Currently this monitoring must be done manually, negatively impacting UX and process automation.”