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The Day Inbound Was Redefined [#IMLive18 Day 1 Recap]

The Day Inbound Was Redefined [#IMLive18 Day 1 Recap] Blog Feature

Ramona Sukhraj

Head of Editorial Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

August 8th, 2018 min read

Yesterday, we kicked off IMPACT Live 2018 (our second annual conference) and I'm proud to say we came back (as the day's keynote speaker, Ann Handley would say) bigger, bolder, and braver.

With over 500 marketing and sales professionals registered, we gathered at Hartford's Infinity Hall to not only discuss the latest and greatest in inbound marketing, but most importantly, get a peek into where it is going.

In 2018, inbound is not just about marketing anymore.

Marcus Sheridan opened the event with an inspiring talk that empowered attendees to apply inbound principles to all aspects of their businesses with this in mind.

He also unveiled the Inbound Manifesto, or the four main beliefs all inbound professionals share: 

  1. Trust is the most important currency in business.
  2. There is power in community.
  3. There is always room for growth.
  4. By doing our best to make people and their organizations successful, we will:
    • make the world a better place
    • enrich the lives of those around us
    • inspire others to pay it forward
    • achieve long-term success for ourselves

These are the qualities that would guide the rest of the day, which included talks from:

  • Bob Ruffolo, Founder & CEO, IMPACT
  • Carina Duffy, IMPACT HubSpot Specialist
  • Stephanie Casstevens, Director of Audience Engagement & Community
  • Kyle Bento, Emerging Technology Specialist
  • Kipp Bodnar, CMO of HubSpot
  • Zachary Basner, Director of Video Training & Strategy
  • Tyler Lessard, VP of Marketing at Vidyard
  • Tom DiScipio, Chief Strategy Officer, IMPACT 
  • Kathleen Booth, VP of Marketing, IMPACT
  • Franco Valentino, Founder of NarrativeSEO
  • Justin Rondeau, Director of Marketing, DigitalMarketer
  • Vin Gaeta, Head of Strategic Partnerships
  • Christine Austin, Creative Lead
  • Liz Murphy, Content Strategist
  • Ann Handley, Chief Content Officer 

Here are some of the highlights: 


Great #Marketing #Conference #IMLive18

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