IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Marcus Sheridan

By Marcus Sheridan

Sep 19, 2016

Topics:

Video Marketing
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Video Marketing

Text vs Video-Based Content: Which Should You Be More Focused On?

Marcus Sheridan

By Marcus Sheridan

Sep 19, 2016

Text vs Video-Based Content: Which Should You Be More Focused On?

As more and more companies are becoming familiar with and engaged in content marketing, many are now at the point where they are debating as to how much content they should be producing-- be it text, video, visual, etc.

Over the past 10 years, textual-based content has ruled the day. But recently, with so many consumers (especially the younger generation) doing the majority of their research via video, companies are finally realizing they can't simply ignore that side of their sales and marketing efforts.

In conjunction with this need for more video, here at The Sales Lion we believe it's time for most companies (especially ones doing over 1 million annually in business) to consider hiring a full-time videographer.

We all have a story to tell-- and show-- and the time has now come for all of us to show this story better than we ever have before. Watch the following video to get my further thoughts on this subject of the future of video:

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.