By: Melissa Smith

on January 28th, 2018

Print this Page/Save it as a PDF

Talk The Talk: 28 Design Terms You Should Know [Infographic] Blog Feature Subscribe

By: Melissa Smith

 on January 28th, 2018

Print this Page/Save it as a PDF

Talk The Talk: 28 Design Terms You Should Know [Infographic]

Website Design

shutterstock_208347706-compressor.jpgSay Whaaat?!?

As a marketer, working with a designer should be a great experience, but worried you don’t speak the “design”? That’s okay. Although a good designer should be able to communicate with their team without using a whole lot of industry terms, it’s not hard to learn the lingo.

When it comes to graphic or web design, the terminology is the same across the board so don’t worry, you won’t have a lot to remember.

For example, have you ever seen this: “Lorem ipsum dolor sit amet, consectetur adipiscing elit” on your designs?  “Lorem Ipsum,” as it’s called, is simply dummy text that is used as placeholder, so that you can get a feel for what content will look like in your design.

(Note: For all you Star Wars fans, check out this Star Wars Ipsum Generator. I know our designers here enjoy using this to change things up.)

Want to feel even more connected to your designer?

In the infographic below, Pagemodo defines some of the most common design terms that marketers will hear day to day from their creative team. With it, pretty soon you will be speaking like a designer in no time!

Here is a quick look at the design terms, that you will learn:

  • The Process (Wireframes, Comps, Prototype)
  • The Look (Bleed, Grid, White Space, Gradient, Padding, Margin)
  • The Letters (Leading, Kerning, Typography, Font)
  • The Web (Below the Fold, Responsive, Resolution, Web Colors, Web Safe Fonts)
  • The Acronyms (CMYK, RGB, DPI/PPI, UI, UX)
  • The Files (JPEG, GIF, PSD, PDF, PNG )

PageModo-How-to-Speak-Designer-Infographic.png

Get it Now
Impress in 2018 with IMPACT’s Inbound Marketing Strategy Template & Example
New Call-to-action

About Melissa Smith

Melissa is a Senior Web Developer at IMPACT and has been in love with everything computers since she could walk. She has been building websites for about 10 years and enjoys working with the internal creative team to help create unique web experiences for our clients. Outside of work you can find Melissa at the bowling alley, taking photos of her brother's baseball team, or watching/listening to any Pittsburgh sports.

  • Connect with Melissa Smith