3. There are 1.65 billion active mobile social accounts globally with 1 million new active mobile social users added every day. (We Are Social, 2015)
Your mobile social media campaigns NEED to be optimized, and since mobile ads are relatively cheap and easy to produce, you can afford to do a little A/B testing to see what resonates with your audience.
4. Facebook continues to be the most widely used social media platform, with 79% of American internet users. (Pew Research, 2016)
Based on total population, (not just internet users) 68% of U.S. adults (there's a good chance your customers are included here) use it.
That's almost 7 billion generated from ad sales. So, yes, it's time to start advertising on Facebook.
7. There are more than 3 million businessesadvertising on Facebook. (Facebook, 2017)
Appeal to your audiences pain points with paid ads, and harness Facebooks enormous reach.
8. Adding social sharing buttons to email messages leads to an increase in click-through rates by more than 150%. (Social Times, 2014)
It's not every day that you learn something this simple and effective.
9. Posts on Linkedin that contain images have a 98% better comment rate (LinkedIn), and posts with links have a 200% higher engagement rate.
If you're using LinkedIn as a part of your strategy (which you should be), listen up.
10. Facebook posts that pose questions generate 100% more comments. (HubSpot)
If it's engagement you're going for, try surveying your followers a little.
11. 80% of marketers indicated that their social media efforts increased traffic. (HubSpot, 2014)
Your persona is already on social media, waiting for great content to show up on their timeline -- all you have to do is provide it for them.
12. Visual content is more than 40 times more likely to get shared on social media than other types of content. (HubSpot, 2017)
Check out this post for more about aligning visuals to leverage your content.
13. 72% of marketers are using social media to develop loyal fans. (HubSpot, 2014)
Brand loyalty is incredibly valuable and social media is the perfect channel to create relationships with your persona.
14. 66% or marketers have a team dedicated to social media marketing. (Salesforce, 2015)
Social media management is a lot of work when you do it right. Most brands today need to have an in-house team or they turn to agencies like us to handle it for them.
15. Facebook by far is the most important platform to marketers, with 62% of selecting Facebook, followed by LinkedIn at 16%. (Social Media Examiner, 2017)
Facebook continues to hold the top spot as the biggest social media platform, but you'll see that several other statistics suggest this might not be the case for long.
16. Most marketers aren’t sure their Facebook marketing is effective: 40% of marketers don't know if it is working, and 53% have seen declines in their news feed exposure. (Social Media Examiner, 2017)
Facebook's pay to play approach has led a lot of marketers to look elsewhere. Combine that with the next statistic and you'll understand why most marketers aren't sure how well Facebook marketing is working out for them.
17. A surprising 93% of social marketers regularly use Facebook ads and 64% plan on increasing their Facebook ads activities. (Social Media Examiner, 2017)
Despite the drop-off of unpaid marketers using Facebook, many have given in to the pay to play approach, seeing a lot of success from paid ads.
18. At least 91% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media. (Social Media Examiner, 2017)
Social media is a great source for seeing real-time feedback from the customers of a business that you are considering purchasing from. This is why it's important to have a dedicated social media team that can engage with fans and handle customer services problems quickly and professionally.
20. Most top brands are on Facebook (99%), followed by Twitter (97%), Google+ (70%), Pinterest (69%), and Instagram (59%). (Marketing Tech Blog, 2014)
While you might want your brand to be where the top brands are, this also shows that there are opportunities to reach your persona on social platforms where the top brands aren't there to compete.
21. B2B marketers invest in social media to increase brand exposure (83%), increase web traffic (69%), and gain marketing insights (65%). (Marketing Tech Blog, 2014)
25. The top 5 reasons why people follow brands on social media are; promotions and discounts, latest products information, customer service, entertaining content, and ability to offer feedback. (Marketing Tech Blog, 2014)
There should obviously be a balance between self-promotion and discussion with your social media posts, but the top reason people follow your brand is to stay updated on what you're offering -- don't be afraid to show them.
Instead of seeking out new content, social media makes it easy for new content to find us. If your buyer persona uses the internet, they are on social media, and that's where you need to be to connect with them.
This is a BIG no-no. People are looking to connect with brands before, after, and during their purchase. Create brand loyalty by engaging back with your audience. You want them to interact with you and your brand, so it's only fair.
43. 78% of people who complain to a brand via Twitter expect a response within an hour.(Lithium, 2016)
Again, customer service and an enjoyable user experience are most important nowadays, so don't discount spending a little time monitoring your social media each day.
44. The average response time for a brand communicating with a user is 10 hours. (SproutSocial, 2017)
While reciprocating interaction within the hour may be unrealistic for some, keep it under 4 and your audience will appreciate it.
45. There is a total of 1.3 billion Twitter accounts, but only 320 million are active. (Business Insider, 2015)
While we don't want to say Twitter might be on the downslope, especially with them rolling out a new ad program, Twitter's market share is teetering. Reddit has occasionally passed Twitter as the number 3 social networking site in thetop 10 platforms based on market share. We will let you draw your own conclusions.
46. YouTube (and even just YouTube mobile)reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.. (YouTube, 2017)
Video content has gone from nice-to-have, to MUST have.
Some are spending even more time on social media, with nearly 20% of marketers spending more than 20 hours each week.
48. 91% of marketers spending as little as 6 hours a week on social media indicated their efforts increased exposure for their businesses. (Social Media Examiner, 2017)
And more than half surveyed said that social media has helped their sales.
49. 68 percent of Instagram users engage with brands regularly, and Instagram has 58 times more engagement per follower than Facebook. (Ecommerce CEO, 2016).
The Instagram trend isn't going anywhere as other industries (besides retail) start using Instagram as a part of their social media marketing. Oh, and the most Instagrammed food, in case you were wondering, is pizza.
Companies are increasing their spending on social media marketing.
The late-adopters are finally coming around and more companies than ever feel that social media is important to their business.
Live video and paid ads are currently dominating.
The top reason consumers follow brands online is to receive promotions and they are most loyal to the brands they follow. Consumers also are becoming more and more likely to reach out to brands on social media regarding their products.
Very few brands are successfully offering customer service through social media.
The majority of people who are online are on social media, and a third of all time spent on the internet is on social media.