Any time that someone asks me a question I don’t know the answer to or drops a fact I find hard to believe, I reach for my phone to Google it.
Google is our fact checker and seemingly the source of any and all information. I mean, there’s a reason why search engines are the default homepage on most browsers.
We’re always looking for answers and this is especially true when it comes to researching products or services we’re considering buying.
Whether we’re looking for a car or a lawyer, we turn to Google. That’s why as marketers, it’s important to make sure when people are looking to buy a product or service you offer, your websites needs to be in the search engines waiting for them.
While SEO and PPC are both effective methods for boosting website traffic, do you know when you should be using one over the other?
Here’s a breakdown of these two search engine strategies as well as the pros and cons of using each one.
Search engine optimization is about optimizing your website through the process of identifying industry related keywords you want to target and creating/optimizing content and your website around them.
Using SEO is a great way for you to organically increase your traffic.
Like any digital marketing strategy, SEO regularly changes, based on the behaviors of consumers.
Think about the way you searched for something ten years ago.
Not only did companies create less content, but there was a lot of keyword stuffing.
Today, things are different.
With billions of pieces of content out there, Google and other search engines are looking for the most relevant content that’s easy to read and provides visitors with the complete answer.
Google is regularly making updates to their algorithm, to better achieve this, and we don’t always know about them. Unfortunately, it could affect your SEO strategy. Forcing you to adapt in order to stay on the first page of SERP results.
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About Carolyn Edgecomb
Before moving into a portfolio management position, Carolyn was a key contributor to the IMPACT blog. (In case you thought she sounded familiar.)
Nowadays, as our Community Coordinator, she manages and maintains the logistics of daily, weekly, and monthly operations from a portfolio management perspective to ensure each client, Pod, and the overall Community is performing at an acceptable level.
You might call her the queen of post-it notes and organization. With a passion for all things inbound marketing and project management, she is always looking for new ways to improve our client services department.
Outside of IMPACT, you'll find her on Pinterest, listening to country music, reading a book or trying out a new recipe.