How Marketing Automation Can Help You Save Time and Money [Infographic]
Marketing automation has changed the way that digital marketers interact with visitors, leads, prospects, and even customers.
Through the use of automation, you’re able to save yourself time and money, while reaching your audience at the right time easier than ever before.
Don’t believe me? Brian Downard of BD Ventures and growth hacking influencer, Ehsan Jahandarpour identified that 78% of marketers say automation increases revenue and 75% of brands using automation see ROI in under 12 months.
In this infographic, Brian and Ehsan share how automating repetitive marketing tasks can give your more time to focus on other high value projects like developing new campaigns and offers that will focus on your audience’s needs.
You’ll may want to use marketing automation for the following activities:
Social Media Publishing
While every post and update on social media shouldn’t be automated, it’s a great way for your company to keep its social accounts active.
If you look at what the best brands are doing on social, you’ll notice they are always consistent with their social media activity.
So, if your blog is on HubSpot or a similar platform, take advantage of their auto-publish feature. This will keep your profiles up to date, without you having to lift a finger.
By automating your social media efforts, Brian and Ehsan estimate that you’ll save more than 6 hours per week.
Now, before you get too extreme and start automating social updates every 15 minutes, remember to keep within reason.
Your daily schedule might consist of posting 1-3 non-promotional updates, 1-3 pieces of your brands content (resources, blog content, landing pages), as well as sharing content created by influencers and other brands.
People love personalized content.
In marketing, it’s a great way to capture your leads’ attention and show them exactly the content they’re looking for.
In fact, with 74% of people admitting their frustration with websites that deliver content that doesn't align with their interests, you can't afford to ignore this marketing technique.
Automation can deliver personalized content through adaptive CTAs, customized visuals, and personalization tokens that can be used in emails and website pages.
Here’s a look at how HubSpot implements adaptive CTA’s:
1) CTA for customers
2) CTA for leads
3) CTA for visitors
Here’s a look at how we use personalization tokens in our marketing:
And, it doesn’t hurt that personalized content and offers on average can increase sales by 20%.
Lead Nurturing, Lead Scoring, and Segmentation
Sending an email at the right time can make all the difference when closing a sale.
Depending on what stage of the buyer journeythey’re in, you can send them targeted emails that push them towards content and resources that will push them further down the sales funnel.
Lead scoring is great for this. With automated workflows, you can change a leads lifecycle stage or even trigger an email based on what score they’re at.
Other ways you can implementing marketing automation include post-purchase email series, content amplification, and incentive and loyalty programs. Check out the full infographic below!
About Carolyn Edgecomb
Before moving into a portfolio management position, Carolyn was a key contributor to the IMPACT blog. (In case you thought she sounded familiar.) Nowadays, as our Community Coordinator, she manages and maintains the logistics of daily, weekly, and monthly operations from a portfolio management perspective to ensure each client, Pod, and the overall Community is performing at an acceptable level. You might call her the queen of post-it notes and organization. With a passion for all things inbound marketing and project management, she is always looking for new ways to improve our client services department. Outside of IMPACT, you'll find her on Pinterest, listening to country music, reading a book or trying out a new recipe.