Work smarter, not harder. Get the most out of what you’ve already done. Repurpose your content.
But let’s be real; like so many things in life, that’s usually easier said than done.
As a huge advocate of original content and writing, I feel your pain. There are so many things to consider when trying to reuse old materials.
How can you do it without sounding repetitive, or risking duplicate content, or having a potential buyer notice? It’s like content marketing equivalent of outfit repeating -- unacceptable.
Despite all of these concerns, however, there are several ways to successfully repurpose your content so that it still looks and feels fresh.
Earlier this summer, Express Writers taught us how with this infographic shared on their blog.
In it, the copywriting company outlines 4 online tools for repackaging old content, 6 popular offers you can create, as well as some insightful statistics and facts about how to use Twitter at the helm of your strategy.
Check out some of these highlights from the infographic. Then, scroll through the full thing below:
Turn written content into visual content. 67% of people are more likely to be convinced by presentation that includes visuals.
An infographic is 30x more likely to help you get views than an article or blog.
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About Ramona Sukhraj
As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well.
With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.