Published on May 6th, 2018
The most successful types of marketing campaigns are relatable, engaging, and memorable. Infographics are a perfect example of an engaging piece of content.
According to HubSpot, since 2014 the use of infographics in B2B marketing has increased in popularity from 9% to almost 62%. This is partly due to the visual nature of infographics that make it easier to interpret information.
Humans, by nature, are visual beings.
30% of our brains are engaged in the task of processing visual information as compared to 8% for touch and 3% for hearing. This means it’s much easier and more efficient for our brains to process images than it does other mediums.
Infographics have also increased in popularity because they have the ability to take complicated information and present it in a way that’s easy-to-digest and eye-catching.
When done right, infographics are a powerful way of communicating information and attracting new customers.
Although reading an infographic is an easy task, the art of creating one can be a completely different animal. An infographic that stands out or generates social media clicks is more than just a mess of pictures and charts. It needs to tell a story built around graphics and data.
You also need to take into consideration variations in color, typography, and choice of layout. These subtle design elements can make all the difference between a successful piece and a dud.
Luckily, the folks over at Vertical Measures, have created their own infographic to help people avoid some of the more common pitfalls.
In the design they dive into things such as:
- Color theory and the importance of choosing a simple 3-color palette
- The best types of typography to use for the different parts of an infographic
- How to choose a layout that will create a logical and easy to follow flow for readers