With algorithms and strategies constantly changing, you might be struggling to understand the best SEO practices that will help you get to the first page of search results.
Good news: You’re not alone.
What is Search Engine Optimization?
In it’s simplest form, SEO is the practice of growing your visibility and increasing traffic through organic search engine results.
Our friend, Franco Valentino always says, “Copy + SEO is real SEO. The more you can compel, and get users to click and stay, the higher your keyword densities and traffic go. That’s as simple and as hard as this is.”
According to SEO Jury, there are 16 SEO questions people routinely (and rightfully) ask, but let’s take a closer look at the top three.
1. How Long Will It Take to Get Rankings?
Like most inbound marketing programs and tactics, you won’t see your search ranking radically improve overnight.
It’s a long-term effort that can take anywhere from 6 to 12 months, if not longer.
If you’re patient and consistently producing high-quality content, you’ll have a better chance of your content being ranked sooner by Google.
Which leads us to the next question.
2. Is Content Important?
Yes, Yes, and Yes!
Google’s algorithm cares about quality content and in most instances, it finds that nothing speaks more highly of the quality of a page than the number of people sharing or driving others to it through links.
Before moving into a portfolio management position, Carolyn was a key contributor to the IMPACT blog. (In case you thought she sounded familiar.)
Nowadays, as our Community Coordinator, she manages and maintains the logistics of daily, weekly, and monthly operations from a portfolio management perspective to ensure each client, Pod, and the overall Community is performing at an acceptable level.
You might call her the queen of post-it notes and organization. With a passion for all things inbound marketing and project management, she is always looking for new ways to improve our client services department.
Outside of IMPACT, you'll find her on Pinterest, listening to country music, reading a book or trying out a new recipe.