It’s old news by now -- design is absolutely essential in communicating messages and emotions in your marketing.
The psychological impact of color in particular is a popular topic and design consideration for most marketers (especially when it comes to conversion rates), but unless you are a designer by trade or an art lover, it’s unlikely that you’ve thought deeply into the effects of shape.
Like color, shapes have emotional connotations and can trigger different images and memories in people’s minds. For example, think about the shape of a heart or a star:
These shapes make you feel things; they elicit emotions.
Companies like yours can easily capitalize on these inherent effects to communicate your brand and values through your logos, but in order to do that, you first need to have a thorough understanding of the most common interpretations of different shapes.
By entering your email you expressly consent to receive other resources to help you improve your marketing efforts.
Impress in 2018 with IMPACT’s Inbound Marketing Strategy Template & Example
About Ramona Sukhraj
As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well.
With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.