Stories could be a great opportunity for him to take his ideas to the next level, creating a customized Grateful Dead playlist, and sharing business insights in between.
This creates an interactive, fun experience for the audience, while still learning valuable business lessons.
The ease of the listening experience makes it easy for people to jump right in, and even skip to the commentary they care most about.
Pandora’s introduction of the Stories points to a true but too often ignored fact: Podcasting is the future.
People want to hear from trusted sources about topics relevant to them, and podcasts make that happen.
Pandora Stories takes this to the next level, creating a more immersive experience centered around the music.
This can make it more engaging to your audience, and help you find more common ground with them through music rather than just listening to the hosts.
How to Get Started
Unfortunately, not anyone can currently create a story on Pandora.
Interested parties can fill out a submission request if they would like to host a Pandora Story, but it’s likely they’ll stick to the bigger names for a while until they’ve fully capitalized on the buzz of this feature.
In the meantime, however, it may be worth it to check on the popularity of this platform to determine if you’d like to run ads with them.
Any users can access the Stories playlists, but non-Premium users will need to watch a 30-second ad before listening.
If there’s a Story that is relevant to your industry, it may be worth it to run an ad on the Story and see who you’re able to capture. If you’re interested in exploring Pandora ads, you can visit their ad platform to learn more.