Inbound Marketing Blog

Email Marketing

What is Email Fatigue? Here’s How to NOT Annoy Your Subscribers.

By: Dan Baum June 20th, 2018

Blog Feature

As marketers, we all send a lot of email. Some get contacts read and engage with it, and some don’t. It comes with the territory. But even when you send the same email to contacts of the same persona and lifecycle stage, you can get different responses. Why is that?

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Google Analytics

5 Red Flags to Look for in Your Google Analytics Data

By: Karisa Egan June 19th, 2018

Blog Feature

In today’s marketing world data is more valuable than ever. It helps you make more informed strategic decisions and get you the results you need -- but only if you take action on it. Luckily, Google Analytics (GA) provides concrete data on what’s happening on your website every day and help you find and take down red flags before it’s too late. Once you start making Google Analytics a normal part of your routine, you’ll likely notice what’s wrong with your website immediately rather than finding out you were missing key things from the start.

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Creator's Block Podcasts & Shows Speaking & Communication

"Is Work Life Balance Even Possible?" (Creator's Block, Ep. 75)

By: Liz Murphy June 19th, 2018

Blog Feature

Ah, work-life balance. It's kind of like parenting or finding true love -- everyone has an opinion about it.  "There's no such thing as work-life balance, only work-life blend." "There's no such thing as work-life balance, only LIFE!" "You can only spend X number of hours a day doing work, without ruining your personal life." "If you're not committing X number of hours to work, is it even worth doing or being passionate about?"

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Social Media Marketing Instagram Marketing

What Could Long-form Video Mean for Your Instagram Marketing?

By: Iris Hearn June 19th, 2018

Blog Feature

In case you haven’t heard the news, Instagram recently announced that it would be testing out long-form video content on the platform starting June 20th (aka tomorrow!) This change would extend the maximum video length from 60-seconds to up to one hour. Clearly, this is a significant change from previous limitations, and will undeniably alter how everyone uses the platform. This will also likely change how users (and your buyers) engage and interact with content in the space. So, what exactly does this mean for you and your marketing strategy? In order to effectively prepare for what’s to come, read on to get all the facts behind this shift.

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IMPACT Live Career

6 Things Your Applications Need to Do to Get the Best Job Candidates

By: Natalie Davis June 18th, 2018

Blog Feature

Hiring is hard, partially because reviewing candidates is extremely hard.

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Copywriting Social Media Career

How to Write a Badass Professional Bio for Every Platform

By: Jason Rose June 18th, 2018

Blog Feature

Maybe you just got a snazzy new job or a big promotion. Or maybe you’re about boost your brand with a speaking gig or a blog contribution and your professional bio has gone the way of those tortilla chips in the back of the cabinet (a bit stale). Either way, it’s time to chain yourself to your keyboard and write something we all dread -- a professional bio. Writing about yourself isn’t easy. It’s a fine line between cocky and confident and you’re never quite sure when you’ve locked down the totality of your career and passions.

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Inbound Marketing Inbound Success Podcasts & Shows

"Lead Generation Surveys Ft. Michele Aymold of Parker Dewey" (Inbound Success Ep. 43)

By: Kathleen Booth June 18th, 2018

Blog Feature

What are some quick, low cost ways to generate fresh content and leads if you are a startup marketer with a lean team? Michele Aymold On this week's episode of The Inbound Success Podcast, Parker Dewey VP of Marketing Michele Aymold shares what she's focused on as she takes the reigns of marketing for this fast growing Chicago area startup. In her case, she's applying lessons learned from her days running marketing for G2 Crowd and is using surveys to gather data on her audience and turn it into fresh content for the company while using lead nurturing funnels to keep Parker Dewey top of mind with survey respondents. 

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Conversational Marketing

Striking Gold With Conversations: Your Future Success Metrics

By: Kyle Bento June 18th, 2018

Blog Feature

In early 1848, gold was discovered in the United States’ Sacramento Valley sparking a mass migration of people that would forever change the country’s landscape. Pursuing what looked like a shortcut to wealth, thousands of people took the treacherous journey from the civilized East to the uncharted West to mine the ground in search of precious specks of gold. What transpired over the subsequent years is a significant piece of US History now known as the California Gold Rush. Fast forward to today and in some ways, the Gold Rush reminds me of inbound marketing.

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