Inbound Marketing Blog

Infographics Sales Website Copy

How to Use Emotional Triggers in Your Copy to Get More Sales [Infographic]

By: Ramona Sukhraj April 15th, 2018

Blog Feature

I have a confession to make: I have a problem with Retail Therapy. Sometimes, I get happy or sad (or even just bored) and want to buy something. Clothes, food, anything. I know, it’s terrible, but I take solace in the fact that I'm not alone. People are emotional creatures. When it comes to shopping, our emotions and mental states can change drastically as we go from Awareness to Consideration and ultimately, Decision Making. As any great inbound marketer, it’s our job to know and understand these emotional states and align our strategies to give consumers what they need during them to feel comfortable making a purchase.

Read More

Mobile Optimization Infographics Mobile Marketing

9 Mobile Trends You Need to Know for 2018 [Infographic]

By: Joe Rinaldi April 14th, 2018

Blog Feature

Although we celebrated the great holiday of Festivus almost four months ago, I have one last minute grievance I’d really like to air. I’ve officially run out of patience for articles that declare “[Insert Year Here] is the Year of Mobile Design” or mention mobile-friendly design as a “top trend” for the year.

Read More

The IMPACT Show Podcasts & Shows

Lessons Learned On Preparation, Vulnerability, and Culture (The IMPACT Show Ep. 47)

By: Stephanie Casstevens April 13th, 2018

Blog Feature

In this week's episode of The IMPACT Show, Nick and I talk about lessons learned on how to prepare for a great webinar, how vulnerability builds trust, how leadership and culture go hand in hand, and more!

Read More

Content Marketing Sales Marketing

I Spent 6+ Months with Sales as a Content Strategist & Here’s What I Learned

By: Liz Murphy April 13th, 2018

Blog Feature

A long time ago, in a galaxy far, far away, I was a content strategist at IMPACT who served two masters. I worked with our client services team to help optimize processes, and I supported the brand team (IMPACT’s in-house marketing department). Then, I got a virtual knock on my door. “Liz, you’ve been killing it with what you’ve been doing for us so far, but we need you to go be a content strategist and marketer for the sales team,” the IMPACT leadership team told me. “We have big goals and big projects that require your help.” Because I strive to be a team player who understands that, sometimes, you’ll need to pull up your big girl pants and do the job that’s needed, I said yes. I was on-board and ready to do the work. On the inside, however, I was mentally kicking rocks, like a poutier, whinier version of Charlie Brown.

Read More

HubSpot Podcasts & Shows The Hubcast

Hubcast 172: GDPR, INBOUND 2018 Speakers, & Slack Integration

By: George B Thomas April 12th, 2018

Blog Feature

In this episode of the Hubcast, we talk GDPR and who is it is important for or not, possible HubSpot and HubSpot messages integration, and much more. This episode is brought to you by YipYip.

Read More

Facebook Ads Data Security

4 Key Takeaways from Day 2 of Mark Zuckerberg's Congressional Hearing

By: Christine Austin April 12th, 2018

Blog Feature

In the second of two Congressional hearings this week, Mark Zuckerberg, Co-founder, Chairman, and CEO of Facebook, was questioned for a heavy five hours by members of the House, yesterday. Once again, lawmakers took their four-minute windows to criticize, yet also praise, the company Zuckerberg created and its efforts to regulate the content & data shared on its platform. Although, not as prominent in Wednesday’s hearing, Cambridge Analytica was still brought up as a topic of discussion or an example in some of the House members questions. House members instead presented other concerns surrounding privacy, data ownership, and GDPR and freedom of speech -- things all digital marketers and tech companies should keep in mind.

Read More

MarketHER Leadership Podcasts & Shows

When to Think About Starting a Family (ft. RMACT's Courtney Paige) [MarketHer Ep. 30]

By: Angela Myrtetus April 11th, 2018

Blog Feature

Having kids isn't usually something we really start doing until after we're married. It seems like today most of us put our careers and education first. We plan our future around our career paths, retirement, when we will buy our first house, a new car -- but, we don't talk about planning for a family.  That's what we want to change with today's episode of MarketHer. 

Read More

Leadership

How Can Managers Build a Team of Awesome, Reliable Coworkers?

By: Angela Myrtetus April 11th, 2018

Blog Feature

My time with IMPACT has been spent building a team of pretty remarkable people. I first joined the company in August of 2016 as the Strategist on a POD - aka what we call teams here.

Read More
Impress in 2018 with IMPACT’s

Inbound Marketing
Strategy

Template & Example

More Info

By entering your email, you expressly consent to receive resources to help improve your inbound efforts.

Get it Now
Impress in 2018 with IMPACT’s Inbound Marketing Strategy Template & Example