With the average human attention span shorter than that of a goldfish, inbound marketing is a lot like speed dating. When prospects get in front of you (or in this case, arrive on your website), you have to tell them everything you offer quickly while you have their attention, or else the bell will ring and they'll be off to the next option before you get the chance. Talk about a missed connection. In the marketing world, the most effective way of avoiding this lonely fate is through a skillfully written value proposition as a part your greater brand messaging strategy.
What does it take for a company like HubSpot to double its website conversions and inbound call volume, increase demo requests by 35%, and increase product sign ups by 27%? Joel Klettke This week on The Inbound Success Podcast, conversion copywriting expert Joel Klettke shares the process h, along with a team from HubSpot, used to achieve such remarkable results. Known as "the guy who 2x'd HubSpot's conversions," Joel is a world renowned conversion copywriting expert and the founder of Case Study Buddy.
Ladies and gentlemen, I think we can all agree that IMPACT Live 2018 was absolutely fantastic. With more than 500 of our closest marketing and sales friends, we all experienced two very full and memorable days of learning, meeting new people, and having a total blast while doing it. (You can check out the recaps: Day 1 and Day 2.) Heck, I even got to speak this year! Here's the thing, though. Marketing conferences -- especially the good ones -- are exhausting marathons that leave me at once elated and energized to take action, and completely and utterly ready to embrace a new life as a human contact-avoiding hermit.
Everyone knows that Search Engine Optimization is critical to any digital marketing strategy, but what some people forget is that search rankings don’t improve by simply creating general content and blogging freely. If you want to excel in the SERP, you’ll need to combine SEO with a strategic content marketing plan. Once you execute on that plan, you’ll want to ensure you properly measure and track the results of your efforts in order to understand what’s working and what’s not. So, how do you do that?
IMPACT just wrapped up an amazing two-day event here in Hartford, Connecticut, you may have heard of: IMPACT Live 2018. It was a pretty big deal. Like my teammates, this was my second IMPACT Live, but my first as a team member and what an amazing event and grand production it was. On the surface, it looked like a seamless effort, however, leading up to this awesome event, I know we were all feeling a bit anxious, frazzled, as well as overwhelmed.
In this week's episode of The IMPACT Show, Nick and I recapped IMPACT Live 2018! Find out what you missed or relive the magic of it all. We also discussed what it's like to follow up from an event from a marketing and sales perspective.
In case you missed it, we redefined inbound this week at IMPACT Live. Inbound is not simply about generating traffic, leads, and sales. It’s a philosophy, a mindset, predicated on being so helpful it hurts. It’s about being obsessed with enabling the success of others. Doesn’t that sound like leadership to you? Or at least what it should be?
Have you tried a meal kit service like Always Fresh or Blue Apron? I’m not exactly Gordon Ramsay so I was a little hesitant and not quite sure what to expect when I tried Blue Apron for the first time. However, when the box arrived, any reservations I had were put to rest. All the ingredients were there and perfectly proportioned out. It was dummy proof! I remember thinking to myself “Why can’t cooking always be this easy?” There are always so many different mistakes that can make a meal can go from five-star cuisine to “toss this in the garbage, we’re getting McDonald's.” Redesigning your website can be a pretty similar experience to cooking. When all the proper prep work is done and the necessary steps are followed, the final product comes out great.