When I was growing up, I always wanted a twin. From Mary-Kate and Ashley to The Parent Trap, mainstream portrayals of twins always made it seem like a good time. I suppose much of the appeal for me came from the outrageous idea of there being someone else in the world who looked and acted exactly like you, but obviously that’s not always the case. Every once in awhile, there are sets of twins who are complete opposites. In many ways, Growth Hacking and Traditional Marketing are a lot like these twins.
In this week's episode of The IMPACT Show, Bob, Nick, and special guest, Marcus Sheridan talked about technical SEO, how to introduce Inbound to sales teams, the big 5, ending client agreements, and more. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.
Lieutenant Colonel (LTC) Retired (RET) Chris Hockenberry took command of the 1st Battalion, 504th Parachute Infantry Regiment on a beautiful fall day in 2012. Captain (CPT) Caleb Ling and I (then CPT Duprey) stood in front of our companies on Pike Field. Our troopers had their M4s and fixed bayonets, and we were doing the All-American parade thing.
“It’s not you it’s me.” You’ve probably heard this phrase a million times in romantic comedies or maybe in your own life, but have you heard that from a client? Probably not. In my experience, you’re more likely to hear “It’s not me, it’s you,” when dealing with a client or customer breakup.
Information gathering is important to any sales process. Gathering the right information is even more critical, but oftentimes, the step in the sales process that goes off track. But, what information are you collecting and why?
We all have those moments in our life when something big happens and we just freeze. They're unexpected; unplanned. When those situations arise, there are two ways to handle them: Freak the hell out or calmly look at options to solve it. In this week's episode, we talk about how to handle life's unplanned events and what you can do to better solve for them. We also share some pretty personal stories.
It’s go-time, people. Aside from food, family, and football, businesses and consumers alike are preparing for one thing as Thanksgiving approaches -- sales. Black Friday, the day after Thanksgiving, is widely accepted as the “busiest shopping day of the year.” It marks the official start of the holiday shopping season and helps thousands of retailers across the country get back “in the red” with profits. However, with the advent of Small Business Saturday, Cyber Monday, and “doorbuster deals,” more and more retailers are expanding their sales beyond just Black Friday -- and not all consumers are happy about it.
For this week's episode, we were joined by a very special guest -- Vin Gaeta, IMPACT's Creative Director -- for deep dive into something we’ve touched upon before in a number of previous episodes. (Most recently, Episode #40 - When Creative Projects Go Off the Rails.) The idea of "speaking creative" to non-creatives.