The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
Sometimes the best inbound marketing campaigns don't look like campaigns at all. In this week's episode of The Inbound Success Podcast, I interview Bob Ruffolo, IMPACT's Founder and CEO and he's sharing the results that IMPACT achieved by applying conversion rate optimization principles to the company's own blog.
There’s one page that usually draws most of the attention from stakeholders during a redesign -- your homepage, but what if I told you, you should put most of your focus on another area? Your landing pages.
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I’m sure most of you have heard the saying, the best teacher is your last mistake. Failing is a great way to learn and improve, but most managers dread giving negative feedback and a majority of employees hate hearing it. As hard as it may be, the only way your employees will be able to learn and grow within the company is if they know what areas need improvement.
As a marketer, staying on top of industry trends is important. So in this week's episode of The IMPACT Show, Bob and Nick decided to use the show to talk some huge developments. They discussed INBOUND's newest keynote speaker, HubSpot Academy's newest certification, as well as what's happening in the world of social media. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.
I’ll be updating the article below throughout the week, so save it (or sent it a friend if you’ll forget 😉 ). Here we are again! One of the world’s biggest sales and marketing conferences, INBOUND, is upon us, and you know what that means, right?
In January 2015, IMPACT was a budding HubSpot partner on a mission: to help people and their organizations succeed, and we were looking for a way to collaborate with other marketing pros, give leads the opportunity to experience our team’s expertise, and interact with the greater inbound marketing community. That’s when our team came up with the idea to conduct monthly live website critiques online with other industry influencers -- and thus, the Website Throwdown was born. *insert magical background music here* Since then, we’ve been throwing down websites every month with experts like Peep Laja of ConversionXL, Oli Gardner of Unbounce, and Chris Savage of Wistia, just to name a few. Last year, we even took Website Throwdown on the road to HubSpot’s annual conference and did one-on-one, in-person throwdowns at the IMPACT Booth in Club INBOUND. (which we’re doing it again this month!) And let me tell you - after doing over a hundred Website Throwdowns there and even more online, the IMPACT team has learned A TON.
Your services page is one of the most critical pages on your website whose purpose is to not only reveal what you offer but how your company stands out from the rest. It starts with the messaging. Based upon the service you have; you need to figure out the best way to explain it. This could be through short sentences, long paragraphs, bullet point sections, or video.
Join us as we explore the challenges women in creative careers, their teams, and the spouses that support them face in a new show by IMPACT, MarketHer. We are releasing 3 (yes, 3!) episodes at once so you can get to know us, the show and what it’s all about. Let's get to it!
Wait! Before you go..
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