By: Ramona Sukhraj

on February 4th, 2018

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How to Optimize Your Email Production Process [Infographic] Blog Feature Subscribe

By: Ramona Sukhraj

 on February 4th, 2018

Print this Page/Save it as a PDF

How to Optimize Your Email Production Process [Infographic]


The dangers of reckless email marketing are real, people.

From unsubscriptions to being marked as spam, having a slapdash approach to email production and strategy is likely to catch up to your brand quickly if it hasn’t already.

Over 54% of companies have six or more emails in production at one time, with 31% having less than half of a week of work going into each one. With so many balls in the air at once, it’s important to have a tried and true process for getting emails planned, written, and out the door in a timely manner.

Collecting data and insights from about 900 email marketers in its 2016 State of Email Production Report, Litmus, along with Movable Ink, has created this handy infographic to help teams like yours streamline and improve your email production processes.

The duo breaks the workflow down into eight sections:

  1. Strategy & Goal Setting
  2. Content Creation
  3. Email Design
  4. Email Development
  5. Quality Assurance & Testing
  6. Approval
  7. Sending
  8. Post-Send Reporting

Some of the highlights include:

  • 83% of people plan their content on the Google or Microsoft Suites
  • 81.4% of companies design their emails in Photoshop
  • 59.2% of companies edit their emails in Adobe Dreamweaver
  • Only 47% of companies have a “pre-flight” checklist
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About Ramona Sukhraj

As Content Marketing Manager, Ramona approaches marketing not only as a profession, but as a creative outlet. She has a passion for all things artistic and strives to create content that is educational, yet quirky and entertaining as well. With a B.S. in Marketing from the UCONN School of Business, Ramona is a frequent contributor to the HubSpot blog and a nonprofit consultant. Outside of IMPACT, she is a design, movie, and pop culture buff, and a fierce advocate of free hugs.

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