IMPACT Inbound Marketing Agency]
Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free: Assessment Does your website build trust with buyers and bring in revenue?

Close Bottom Left Popup Offer

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.
Ramona Sukhraj

By Ramona Sukhraj

Jul 3, 2020

Topics:

Search Engine Optimization Content and Inbound Marketing 101
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Search Engine Optimization  |   Content and Inbound Marketing 101

The new SEO basics: 3 things your strategy can’t be without in 2020 [Video]

Ramona Sukhraj

By Ramona Sukhraj

Jul 3, 2020

The new SEO basics: 3 things your strategy can’t be without in 2020 [Video]

Long-tail keywords. Technical SEO. Search intent. 

It seems like every few weeks there’s a new search engine optimization (SEO) strategy to learn, understand, and implement —  and often there is. 

SEO today is about more than the simple keyword optimization we were taught even just five years ago. 

It’s evolved to be more heavily influenced by how your content is delivered and the user experience of actually accessing your content.

What does this mean exactly? Well, it means a great deal of SEO is now behind the scenes, or behind the screens, if you will.   

In this talk, IMPACT's own SEO consultant and founder of NarrativeSEO.com, Franco Valentino, shares dozens of his technical SEO secrets that every brand should be implementing, including three critical basics that should be in every strategy in 2020. 

3 new critical SEO basics

There are several pieces that go into an effective technical SEO strategy (detailed in the talk), but in 2020, there are three newer basics that Valentino draws attention to:   

1. Capitalizing on Schema Markup 

Schema markup is a “code language used to more clearly provide information to search engines in order to understand your content. It helps provide users with better, more accurate information in the rich snippets that are displayed beneath the page title.” 

It gives you access to areas of search that are difficult to reach organically (like featured snippets) and puts your answers in front of customers in the digital places where they ask questions. 

2. Using Google Tag Manager

Google Tag Manager is critical to three things in SEO: implementing third party tracking codes, getting the most out of Google Analytics, and adding, of course, Schema markup. 

It also does a host of other important things in getting your content listed and found effectively. 

3. Prioritizing mobile perfection 

According to Statista, mobile accounts for approximately half of web traffic worldwide. In fact, in the fourth quarter of 2019, mobile devices (excluding tablets) generated 52.6 percent of global website traffic. 

If your website is not optimized for these users in terms of speed, user interface, readability, etc. Google and other search engines are taking note and this does impact your search rankings.

Keep going in IMPACT+

With dozens of actionable tools and training resources for sales and marketing professionals, IMPACT+ is the only online educational community that helps you both move the sales needle and advance in your career.

Join today for free or upgrade to a pro membership to see the full 20-minute talk from Franco Valentino as well as all of the recordings from IMPACT Live 2017-2019, Digital Sales & Marketing Day, and Virtual Selling Summit, and gain access to pro courses, private virtual peer groups, pro resources, and more. 

Free: Assessment

Does your website build trust with buyers and bring in revenue?
Take this free 6 question assessment and learn how your website can start living up to its potential.